Consumer Psychology / Edition 1

Consumer Psychology / Edition 1

by Cathrine Jansson-Boyd
     
 

Why do people behave and think the way they do?

What makes people choose certain products and services?

How does consumption affect our everyday lives?

Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective

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Overview

Why do people behave and think the way they do?

What makes people choose certain products and services?

How does consumption affect our everyday lives?

Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour, and this book shows how it can be used to explain why people choose certain products and services and how this affects their behaviour and psychological well-being.

It explores key theories within social, cognitive and developmental psychology to show how psychology can help explain consumption behaviours. These include:

Memory

Perception

Emotions

Learning

Attention

Decision making

Each chapter features an introduction, key terms and a summary, as well as study questions or class exercises that encourage you to think critically about the subjects covered. Each topic is illustrated with real-life examples, including adverts and case studies, allowing you to relate the theory to everyday life.

Written in a clear and accessible style, this book is essential reading for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology or business studies.

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Product Details

ISBN-13:
9780335229284
Publisher:
McGraw-Hill Professional Publishing
Publication date:
01/01/2010
Edition description:
New Edition
Pages:
312
Sales rank:
516,385
Product dimensions:
6.70(w) x 9.40(h) x 0.70(d)

Meet the Author

Dr Cathrine V. Jansson-Boyd is Senior Lecturer in the Department of Psychology at Anglia Ruskin University, Cambridge, UK.

Table of Contents

1 Consumer Psychology : what it is and how it emerged 1

2 Consumer memory and learning 14

3 Perception and attention 38

4 Identity and consumption 54

5 The emotional consumer 69

6 Attitudes 82

7 Advertising psychology 96

8 Motivational determinants of consumer behaviour 115

9 Consumer decision-making and brand loyalty 131

10 The Internet 147

11 Children as consumers 158

12 Consumption and happiness 172

13 Consumers and the environment 186

References 199

Author index 239

Subject index 253

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