Consumerism and the Movement of Housewives into Wage Work: The Interaction of Patriarchy, Class and Capitalism in Twentieth Century America

Consumerism and the Movement of Housewives into Wage Work: The Interaction of Patriarchy, Class and Capitalism in Twentieth Century America

by David R. Wells
     
 

ISBN-10: 1859724469

ISBN-13: 9781859724460

Pub. Date: 12/24/1998

Publisher: Ashgate Publishing, Limited

This book develops theoretically and historically the notion of consumerism and links observations concerning consumer culture, social class division, patriarchy and capitalism. The author describes the entry of women into the work force as a response to the values of consumerism, which superseded patriarchal values. This rising consumerism was due to a capitalistic…  See more details below

Overview

This book develops theoretically and historically the notion of consumerism and links observations concerning consumer culture, social class division, patriarchy and capitalism. The author describes the entry of women into the work force as a response to the values of consumerism, which superseded patriarchal values. This rising consumerism was due to a capitalistic social structure which denied the working class the choice of work hours. Consumerism required the breakdown of class boundaries and undermined the essential European culture of the late nineteenth and early twentieth centuries. Comparative consumption became an external measure of social differentiation. The demise of the homemaker ideal and changing social norms regarding women interacted with consumerism to create motivations for wage work. Housewives increasingly engaged in wage work to improve living standards and as a vehicle for marital power.

Product Details

ISBN-13:
9781859724460
Publisher:
Ashgate Publishing, Limited
Publication date:
12/24/1998
Pages:
208
Product dimensions:
6.18(w) x 9.17(h) x 0.94(d)

Table of Contents

Figures and tables
Acknowledgements
Introduction1
1Empirical research on married women's employment5
2Structural theories for married women's employment27
3Consumerism and the structure of capitalism47
4The contradictory marriage of consumerism and the homemaker ideal77
5Gender-identity versus consumption-identity: the battle at home119
6Conclusion: women's incomplete gains from consumerism151
Appendix157
Bibliography165
Index185

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >