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García Canclini focuses on the diverse ways in which democratic societies recognize markets of citizen opinions, however heterogeneous and dissonant, as in the fashion and entertainment industries. He shows how identity issues, brought to the fore by the aligning of citizenship and consumption, can no longer be understood strictly within the purview of territory or nation. Rather, the postmodern citizen-consumer inhabits a transterritorial and multilingual space, structured more along the lines of markets than states. Defining this space, García Canclini seeks to formulate a participatory and critical approach to consumption in which national culture, far from being extinguished, is reconstituted in transnational, cultural interactions.
Néstor García Canclini is the author of Hybrid Cultures (Minnesota, 1995), the original Spanish edition of which won the 1992 Premio Iberoamericano. He is director of the Program of Studies on Urban Culture at the Universidad Autónoma Metropolitana in Mexico City.
George Yúdice teaches in the American Studies Program and in the Department of Spanish and Portuguese at New York University.
|Author's Preface to the English-Language Edition|
|Introduction: Twenty-first-Century Consumers, Eighteenth-Century Citizens||15|
|Pt. I||Cities in Globalization|
|1||Consumption Is Good for Thinking||37|
|2||Mexico: Cultural Globalization in a Disintegrating City||49|
|3||Urban Cultural Policies in Latin America||67|
|4||Narrating the Multicultural||77|
|Pt. II||Postnational Suburbias|
|5||Identities as a Multimedia Spectacle||89|
|6||Latin America and Europe as Suburbs of Hollywood||97|
|7||From the Public to the Private: The "Americanization" of Spectators||109|
|8||Multicultural Policies and Integration via the Market||123|
|Pt. III||Negotiation, Integration, and Getting Unplugged|
|9||Negotiation of Identity in Popular Classes?||137|
|10||How Civil Society Speaks Today||151|