Consuming Ancient Egypt

Consuming Ancient Egypt

1.0 1
by Sally MacDonald, Michael Rice
     
 

ISBN-10: 1844720039

ISBN-13: 9781844720033

Pub. Date: 08/05/2003

Publisher: Taylor & Francis, Inc.

"Consuming Ancient Egypt examines the influence of Ancient Egypt on the everyday lives of people, of all ages, throughout the world. It looks at the Egypt which the tourist sees, Egypt in film and Egypt as the inspiration for opera. It asks why so many books are published each year on Egyptological subjects at all levels, from the austerely academic to the riotous…  See more details below

Overview

"Consuming Ancient Egypt examines the influence of Ancient Egypt on the everyday lives of people, of all ages, throughout the world. It looks at the Egypt which the tourist sees, Egypt in film and Egypt as the inspiration for opera. It asks why so many books are published each year on Egyptological subjects at all levels, from the austerely academic to the riotous celebrations of Egypt as a land of mystery, enchantment and fantasy." It then considers the ways in which Ancient Egypt interacts with the living world, in architecture, museum-going, the acquisition of souvenirs and reproductions, design, and the perpetual appeal of the mummy. The significance of Egypt as an adjunct to (and frequently the subject of) marketing in the consumer society is examined. It reveals much about Egypt's immemorial appeal and the psychology of those who succumb to its magic.

Product Details

ISBN-13:
9781844720033
Publisher:
Taylor & Francis, Inc.
Publication date:
08/05/2003
Series:
Encounters with Ancient Egypt Series
Edition description:
New Edition
Pages:
250
Product dimensions:
6.12(w) x 9.32(h) x 0.70(d)

Table of Contents

Series Editor's Foreword
Contributors
List of Figures
1Introduction - Tea with a Mummy: the Consumer's View of Egypt's Immemorial Appeal1
2'Mummymania' for the Masses - is Egyptology Cursed by the Mummy's Curse?23
3How to Stage Aida47
4Vicent Lleo's Operetta: La Corte de Faraon63
5Egypt in Hollywood: Pharaohs of the Fifties77
6Lost in Time and Space: Ancient Egypt in Museums87
7'Acquisitions at the British Museum, 1998'101
8Selling Egypt: Encounters at Khan el-Khalili111
9Egypt's Past Regenerated by its Own People123
10What do Tourists Learn of Egypt?139
11'Wonderful Things': Publishing Egypt in Word and Image151
12Hijacked Images: Ancient Egypt in French Commercial Advertising165
13Alternative Egypts175
14Ancient Egypt on the Small Screen - from Fact to Faction in the UK195
References217
Index231

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Consuming Ancient Egypt 1 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
Who would buy this