Consuming Behaviour

Consuming Behaviour

by John Desmond
     
 

ISBN-10: 0333949927

ISBN-13: 9780333949924

Pub. Date: 11/09/2002

Publisher: Palgrave Macmillan

This text seeks to overcome an imbalance in traditional consumer behavior texts by incorporating biological, sociological, and anthropological theories into the core of the work. The aim is to provide a challenging and interesting book which addresses important issues such as time, space and consumption; consuming needs and values, semiotics, identity, the body,

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Overview

This text seeks to overcome an imbalance in traditional consumer behavior texts by incorporating biological, sociological, and anthropological theories into the core of the work. The aim is to provide a challenging and interesting book which addresses important issues such as time, space and consumption; consuming needs and values, semiotics, identity, the body, eating disorders and drug-taking. The text looks at consuming behavior in the context of general changes in society through adopting a historical perspective. It seeks to adopt a neutral view of consuming behavior rather than the more traditional adoption of the producers' perspective, and to look at the contemporary issues affecting consuming behavior in today's world.
 
Companion Website: http://www.palgrave.com/business/desmond/

Product Details

ISBN-13:
9780333949924
Publisher:
Palgrave Macmillan
Publication date:
11/09/2002
Edition description:
REV
Pages:
340
Product dimensions:
7.19(w) x 9.90(h) x 1.02(d)

Table of Contents

Consuming Tales
• Consuming Space and Time
• Consuming Power
• Consuming Needs and Values
• Semiotics, Consuming Meaning
• Consumption and Identity
• The Consuming Body
• Consuming 'Disorders' Consuming Brands
• Consuming Addiction

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