Consuming Environments: Television and Commercial Culture / Edition 1

Consuming Environments: Television and Commercial Culture / Edition 1

by Steve Craig, Mike Budd
     
 

ISBN-10: 0813525926

ISBN-13: 9780813525921

Pub. Date: 02/28/1999

Publisher: Rutgers University Press

Whether we love it, hate it, or use it just to pass the time, most adults in the United States are watching more television than ever, up to four hours a day by some estimates. Our devotion to commercial television gives it unprecedented power in our lives. Advertisers and television executives want us to spend as much time as we can in front of our sets, for it is…  See more details below

Overview

Whether we love it, hate it, or use it just to pass the time, most adults in the United States are watching more television than ever, up to four hours a day by some estimates. Our devotion to commercial television gives it unprecedented power in our lives. Advertisers and television executives want us to spend as much time as we can in front of our sets, for it is access to our brains that they buy and sell. Yet the most important effect of television may be one that no one intends-accelerated destruction of the natural environment.

Consuming Environments explores how, with its portrayal of a world of simulated abundance, television has nurtured a culture of consumerism and overconsumption. The average person in the US consumers more than twice the grain and ten times the oil of a citizen of Brazil or Indonesia. And people in less industrialized countries suffer while their resources while their resources are commandeered to support comfortable lifestyles in richer nations. Using detailed examples illustrated with images from actual commercials, news broadcasts, and television shows, and authors demonstrate how ads and programs are put together in complex way s to manipulate viewers, and they offer specific ways to counteract the effects of TV and overconsumption's assault on the environment.

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Product Details

ISBN-13:
9780813525921
Publisher:
Rutgers University Press
Publication date:
02/28/1999
Series:
Rutgers Series in Communications, Media, and Culture
Edition description:
New Edition
Pages:
248
Product dimensions:
6.90(w) x 9.90(h) x 0.70(d)

Table of Contents

Foreword: Telling All the Stories
Preface and Acknowledgments
Ch. 1Television and the Environment: An Introduction1
Ch. 2An Overview of Television Economics25
Ch. 3Advertisers and Their Audience53
Ch. 4Signification, Discourse, and Ideology82
Ch. 5Television Realisms108
Ch. 6The Flow of Commodities138
Ch. 7From Consumers to Activitists169
Notes187
Index219

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