Consuming Environments: Television and Commercial Culture / Edition 1

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New Brunswick, NJ 1999 Trade paperback New. Trade paperback (US). Glued binding. 248 p. Contains: Illustrations. Communications, Media, and Culture.

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Overview

Whether we love it, hate it, or use it just to pass the time, most adults in the United States are watching more television than ever, up to four hours a day by some estimates. Our devotion to commercial television gives it unprecedented power in our lives. Advertisers and television executives want us to spend as much time as we can in front of our sets, for it is access to our brains that they buy and sell. Yet the most important effect of television may be one that no one intends-accelerated destruction of the natural environment.

Consuming Environments explores how, with its portrayal of a world of simulated abundance, television has nurtured a culture of consumerism and overconsumption. The average person in the US consumers more than twice the grain and ten times the oil of a citizen of Brazil or Indonesia. And people in less industrialized countries suffer while their resources while their resources are commandeered to support comfortable lifestyles in richer nations. Using detailed examples illustrated with images from actual commercials, news broadcasts, and television shows, and authors demonstrate how ads and programs are put together in complex way s to manipulate viewers, and they offer specific ways to counteract the effects of TV and overconsumption's assault on the environment.

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Editorial Reviews

Booknews
Explores how, with its portrayals of a world of simulated abundance, television has nurtured a culture of consumerism and overconsumption. Uses detailed examples illustrated with b&w images from actual commercials, news broadcasts, and television shows to demonstrate how ads and programs are put together in complex ways to manipulate viewers, and offers specific ways to counteract the effects of TV and overconsumption's assault on the environment. Budd is a professor of communication and director of the film and video program at Florida Atlantic University. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

Meet the Author

Mike Budd is a professor of communication and the director of the film and video program at Florida Atlantic University. He is editor of The Cabinet of Dr. Caligari. Steve Craig is a professor and the chair of the department of radio, television, and film at the University of North Texas. He is editor of Men, Masculinity, and the Media. Clay Steinman is a professor and the chair of communication studies at Macalester College.

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Table of Contents

Foreword: Telling All the Stories
Preface and Acknowledgments
Ch. 1 Television and the Environment: An Introduction 1
Ch. 2 An Overview of Television Economics 25
Ch. 3 Advertisers and Their Audience 53
Ch. 4 Signification, Discourse, and Ideology 82
Ch. 5 Television Realisms 108
Ch. 6 The Flow of Commodities 138
Ch. 7 From Consumers to Activitists 169
Notes 187
Index 219
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