Consuming Fashion / Edition 1

Consuming Fashion / Edition 1

by Anne Brydon
     
 

ISBN-10: 1859739644

ISBN-13: 9781859739648

Pub. Date: 09/01/1998

Publisher: Bloomsbury Academic

Clothing the body is one of the most complicated acts of daily existence. When a nun ponders red shoes, an architect knots his bowtie, a lesbian laces her Doc Marten's, or a nude model disrobes, each is engaging in a process of identity-making that is both intensely personal and deeply social. In an increasingly material world, negotiating dress codes is a nuanced

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Overview

Clothing the body is one of the most complicated acts of daily existence. When a nun ponders red shoes, an architect knots his bowtie, a lesbian laces her Doc Marten's, or a nude model disrobes, each is engaging in a process of identity-making that is both intensely personal and deeply social. In an increasingly material world, negotiating dress codes is a nuanced art, informed by shifting patterns of power and authority, play and performance, as well as gender, sexuality, class, ethnicity and race.

Drawing on ethnographic knowledge to connect theory and practice, authors reveal links between material culture, social and economic forces and personal performance -- from trade beads to Barbie, and from Taiwanese producer to Nike consumer -- to explain clothing choices through time and across cultures. Conventional understandings of the self, subject and society are shown to be inadequate when examining the interconnections of cultural and transnational economic systems of production and consumption that have a profound effect on human choice. Social climates in which dress accrues meaning are increasingly global climates, where women's bodies are commodified, gender categories are rigidly bound, and sweatshop labourers are slaves to boundless consumer appetite.

This interdisciplinary book represents an important contribution to a fascinating and contested realm of human experience, and will be indispensable for anyone interested in the sociology, anthropology and psychology of fashion, cultural studies or the fashion industry.

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Product Details

ISBN-13:
9781859739648
Publisher:
Bloomsbury Academic
Publication date:
09/01/1998
Series:
Dress, Body, Culture Series, #4
Pages:
224
Product dimensions:
6.14(w) x 9.21(h) x 0.56(d)

Table of Contents

Acknowledgements
Introduction: Adorning the Body
1Sensible Shoes1
2The Cultural and Historical Contexts of Fashion23
3Transformations in the Use of Traditional Textiles of Ngada (Western Flores, Eastern Indonesia): Commercialization, Fashion and Ethnicity39
4Transnational Commodity Flows and the Global Phenomenon of the Brand57
5Fashioning the Body in Post-Mao China71
6The Body of Art and the Mantle of Authority91
7Breaking Habits: Gender, Class and the Sacred in the Dress of Women Religious109
8A la Mode: Fashioning Gay Community in Montreal129
9A Tale of Three Louis: Ambiguity, Masculinity and the Bowtie163
10That Barbie-Doll Look: A Psychoanalysis177
Biographical Notes189
Index193

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