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Drawing on ethnographic knowledge to connect theory and practice, contributors reveal links between material culture, social and economic forces, and personal performance — from trade beads to Barbie, and from Taiwanese producer to Nike consumer — to explain clothing choices through time and across cultures. Conventional understandings of the self, subject, and society are shown to be inadequate when examining the interconnections of cultural and transnational economic systems of production and consumption that have a profound effect on human choice.
This interdisciplinary book will be indispensable for anyone interested in the sociology, anthropology, and psychology of fashion, cultural studies, or the fashion industry.
|Introduction: Adorning the Body|
|2||The Cultural and Historical Contexts of Fashion||23|
|3||Transformations in the Use of Traditional Textiles of Ngada (Western Flores, Eastern Indonesia): Commercialization, Fashion and Ethnicity||39|
|4||Transnational Commodity Flows and the Global Phenomenon of the Brand||57|
|5||Fashioning the Body in Post-Mao China||71|
|6||The Body of Art and the Mantle of Authority||91|
|7||Breaking Habits: Gender, Class and the Sacred in the Dress of Women Religious||109|
|8||A la Mode: Fashioning Gay Community in Montreal||129|
|9||A Tale of Three Louis: Ambiguity, Masculinity and the Bowtie||163|
|10||That Barbie-Doll Look: A Psychoanalysis||177|