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Consuming Fashion / Edition 1

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Overview

Clothing the body is one of the most complicated acts of daily existence. When a nun ponders red shoes, an architect knots his bow tie, a lesbian laces her Doc Marten's, or a nude model disrobes, each is engaging in a process of identity-making that is both intensely personal and deeply social. In an increasingly material world, negotiating dress codes is a nuanced art, informed by shifting patterns of power and authority, play and performance, as well as gender, sexuality, class, ethnicity, and race.

Drawing on ethnographic knowledge to connect theory and practice, contributors reveal links between material culture, social and economic forces, and personal performance — from trade beads to Barbie, and from Taiwanese producer to Nike consumer — to explain clothing choices through time and across cultures. Conventional understandings of the self, subject, and society are shown to be inadequate when examining the interconnections of cultural and transnational economic systems of production and consumption that have a profound effect on human choice.

This interdisciplinary book will be indispensable for anyone interested in the sociology, anthropology, and psychology of fashion, cultural studies, or the fashion industry.

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Editorial Reviews

From the Publisher
"All the papers in the collection are strongly written and well-reasoned." —Anthropological Quarterly
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Product Details

  • ISBN-13: 9781859739648
  • Publisher: Bloomsbury Academic
  • Publication date: 9/1/1998
  • Series: Dress, Body, Culture Series
  • Edition number: 1
  • Pages: 224
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.56 (d)

Meet the Author

Edited by Anne Brydon, University of Western Ontario and Sandra Niessen, Anthropologist, Department of Human Ecology, University of Alberta.

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Table of Contents

Acknowledgements
Introduction: Adorning the Body
1 Sensible Shoes 1
2 The Cultural and Historical Contexts of Fashion 23
3 Transformations in the Use of Traditional Textiles of Ngada (Western Flores, Eastern Indonesia): Commercialization, Fashion and Ethnicity 39
4 Transnational Commodity Flows and the Global Phenomenon of the Brand 57
5 Fashioning the Body in Post-Mao China 71
6 The Body of Art and the Mantle of Authority 91
7 Breaking Habits: Gender, Class and the Sacred in the Dress of Women Religious 109
8 A la Mode: Fashioning Gay Community in Montreal 129
9 A Tale of Three Louis: Ambiguity, Masculinity and the Bowtie 163
10 That Barbie-Doll Look: A Psychoanalysis 177
Biographical Notes 189
Index 193
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