Consuming Subjects: Women, Shopping, and Business in the Eighteenth Century

by Elizabeth Kowaleski-Wallace

Overview

Consuming Subjects is an insightful exploration of the origin of the modern idea of women as shoppers. Kowaleski-Wallace considers the origins of current ideas about women and consumerism to call into question the "natural" link between women and the commodities they buy.

While previous scholars have posited the nineteenth-century department store and arcade as the crucial place for understanding the emergence of the female consumer, Kowaleski-Wallace argues that the eighteenth century yields a keener understanding by allowing us to view the foundations of contemporary cultural practices.

Drawing on feminist criticism, cultural studies, and new historical ideas, she surveys eighteenth-century literary texts, material objects -such as china- and cultural events to illuminate the ways in which women are both controlled and empowered through images of consumption. Kowaleski-Wallace links the rise of shopping to the appearance of modern pronography: like pornography, shopping embodies a cultural fantasy, claiming to locate and control female "pleasure."

This elegant study is an important contribution to eighteenth-century studies and will appeal to a broader audience of readers interested in feminist and cultural issues.

Product Details

ISBN-13:	9780231105798
Publisher:	Columbia University Press
Publication date:	12/26/1997
Series:	378
Edition description:	New Edition
Pages:	192
Product dimensions:	6.00(w) x 9.00(h) x 0.42(d)
Age Range:	18 Years

About the Author

Elizabeth Kowaleski-Wallace is assistant professor of English at Boston College. She is author of Their Fathers' Daughters: Hannah Moore, Maria Edgeworth, and Patriarchal Complicity, and coeditor, with Patricia Yaeger, of Refiguring the Father: New Feminist Readings of Patriarchy.

Editorial Reviews

A smart, insightful, and timely account of the centrality of consumption in the eighteenth century, showing in a series of provocative readings of cultural materials how an association with consumption serves to constitute the modern female subject.

Laura Brown