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Since the early 1900s, advertisers have tied the purchase of beauty products, sports cars, diet drinks, and snack foods to success in love and happiness. Illouz reveals that, ultimately, every cliché of romance—from an intimate dinner to a dozen red roses—is constructed by advertising and media images that preach a democratic ethos of consumption: material goods and happiness are available to all.
Engaging and witty, Illouz's study begins with readings of ads, songs, films, and other public representations of romance and concludes with individual interviews in order to analyze the ways in which mass messages are internalized. Combining extensive historical research, interviews, and postmodern social theory, Illouz brings an impressive scholarship to her fascinating portrait of love in America.
|Introduction to the Sociology of Love||1|
|Ch. 1||Constructing the Romantic Utopia||25|
|Ch. 2||Trouble in Utopia||48|
|Ch. 3||From the Romantic Utopia to the American Dream||81|
|Ch. 4||An All-Consuming Love||112|
|Ch. 5||Real Fictions and Fictional Realities||153|
|Ch. 6||Reason within Passion||187|
|Ch. 7||The Reasons for Passion||208|
|Ch. 8||The Class of Love||247|
|Conclusion: A Happy Ending?||288|
|App. 1||A Few Words about Methods||297|
|App. 3||Images of Romance||312|