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Chapter 1 How Good We Had It: The Money-Making Machine Known as High-Tech 1
Chapter 2 Shifting Clouds and Changing Rules 16
Chapter 3 Looking Over the Margin Wall 50
Chapter 4 Learning to Love Micro-Transactions 66
Chapter 5 The Data Piling Up in the Corner 85
Chapter 6 Consumption Development:The Art and Science of Intelligent Listening 92
Chapter 7 Consumption Marketing: Micro-Marketing and Micro-Buzz 111
Chapter 8 Consumption Sales: After a Great Run the Classic Model Gets an Overhaul 128
Chapter 9 Consumption Services: Will They Someday Own "The Number"? 148
Chapter 10 ustomer Demand vs. Capital Markets How Fast Should You Transform? 197
Chapter 11 The "S" Stands for Services 218
Posted July 24, 2012
Visionary, practical advice on how “Consumption Economics” will change enterprise technology
The “Consumption Gap” is the difference between what enterprise technology companies deliver and what their corporate customers actually use. Just as you’ll likely never understand – much less use – all the functions and features of your smartphone, computer or software, tech firms frustrate their corporate clients with unnecessary bells and whistles. But change is afoot, and tech companies must prepare for a radical industry reworking. Tech consultants J. B. Wood, Todd Hewlin and Thomas Lah detail the transformations wrought by recession, the cloud and consumer electronics, and offer tech suppliers practical advice on adapting to those changes. getAbstract applauds this treatise on how technology itself affects technology companies and recommends its long-term vision to all business managers.
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Posted August 5, 2013
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