Contemporary Business 2006 / Edition 11by Louis E. Boone, David L. Kurtz, David L. Kurtz
Pub. Date: 02/01/2005
Publisher: Wiley, John & Sons, Incorporated
CONTEMPORARY BUSINESS 2006, is updated and even better than before! Containing the most important introductory business topics, this paperback text also includes the most current information available in any business text, and the best supplementary package in the business. You'll find this new paperback updated edition of Contemporary Business creates excitement… See more details below
CONTEMPORARY BUSINESS 2006, is updated and even better than before! Containing the most important introductory business topics, this paperback text also includes the most current information available in any business text, and the best supplementary package in the business. You'll find this new paperback updated edition of Contemporary Business creates excitement about the world of business for your students as well as helping them improve their critical thinking skills. Opening new doors of possibility can be difficult - Contemporary Business, gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful business people. The Best Just Got Better!
- Wiley, John & Sons, Incorporated
- Publication date:
- Edition description:
- Older Edition
- Product dimensions:
- 9.00(w) x 10.90(h) x 1.30(d)
Table of ContentsPrologue. Jumpstarting Your Business Career. PART I. BUSINESS IN A GLOBAL ECONOMY. 1. Business: 2005 and Beyond. 2. Business Ethics and Social Responsibility. 3. Economic Challenges Facing Global and Domestic Business. 4. Competing in Global Markets. PART II. STARTING AND GROWING YOUR BUSINESS. 5. Options for Organizing Small and Large Businesses. 6. Starting Your Own Business: The Entrepreneurship Alternative. 7. Electronic Commerce: The Internet and Online Business. PART III. MANAGEMENT: EMPOWERING PEOPLE TO ACHIEVE BUSINESS OBJECTIVES. 8. Management, Leadership, and the Internal Organization. 9. Human Resource Management, Motivation, and Labor-Management Relations. 10. Improving Performance through Empowerment, Teamwork, and Communication. 11. Production and Operations Management. PART IV. MARKETING MANAGEMENT. 12. Customer-Driven Marketing. 13. Product and Distribution Strategies. 14. Promotion and Pricing Strategies. PART V. MANAGING TECHNOLOGY AND INFORMATION. 15. Using Technology to Manage Information. 16. Understanding Accounting and Financial Statements. PART VI. MANAGING FINANCIAL RESOURCES. 17. Financial Management and Institutions. 18. Financing and Investing through Securities Markets. Appendix A. Risk Management and Insurance. Appendix B. A Guide to Your Personal Finances. Appendix C. The Business Plan.
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