Contemporary Business 2010 Update / Edition 13

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More About This Textbook

Overview

Opening new doors of possibility can be difficult. Contemporary Business 13e 2010 Update Edition gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful businesspeople. As with every good business, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Boone & Kurtz, Contemporary Business, remain intact and focused on excellence, as always.

The audio reviews CD contains key chapter concepts and learning objectives allowing you to review classroom material anywhere, anytime. Listen to them while you're exercising, in a car, or even walking through campus on your way to class. Step to the head of the class, because you'll be prepared in a completely new way!

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Product Details

  • ISBN-13: 9780470496749
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 12/30/2009
  • Edition description: Older Edition
  • Edition number: 13
  • Pages: 800
  • Product dimensions: 9.10 (w) x 10.80 (h) x 1.10 (d)

Table of Contents

Chapter 1: The Changing Face of Business.

Chapter 2: Business Ethics and Social Responsibility.

Chapter 3: Economic Challenges Facing Contemporary Business.

Chapter 4: Competing in World Markets.

Chapter 5: Options for Organizing Small and Large Businesses.

Chapter 6: Starting Your Own Business: The Entrepreneurship Alternative.

Chapter 7: E-Business: Doing Business Online

Chapter 8: Management, Leadership, and the Internal Organization.

Chapter 9: Human Resource Management, Motivation, and Labor-Management Relations.

Chapter 10: Improving Performance through Empowerment, Teamwork, and Communication.

Chapter 11: Production and Operations Management.

Chapter 12: Customer-Driven Marketing.

Chapter 13: Product and Distribution Strategies.

Chapter 14: Promotion and Pricing Strategies.

Chapter 15: Using Technology to Manage Information.

Chapter 16: Understanding Accounting and Financial Statements.

Chapter 17: The Financial System.

Chapter 18: Financial Management.

Appendix A: Business Law.

Appendix B: Insurance and Risk Management.

Appendix C: Personal Financial Planning.

Appendix D: Developing a Business Plan.

Appendix E: Careers in Contemporary Business

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