Contemporary Business / Edition 14

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More About This Textbook

Overview

Contemporary Business 14th Edition gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful business people. With new integrated E-Business context throughout the text, it provides a new approach. Another addition is the "Green Business" boxes in every chapter to provide student's with more Green Business information. All of the information provided is put together in a format easy for all students to understand, allowing for a better grasp of the information.

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Product Details

  • ISBN-13: 9780470531297
  • Publisher: Wiley
  • Publication date: 11/1/2010
  • Edition number: 14
  • Pages: 768
  • Sales rank: 512,858
  • Product dimensions: 9.60 (w) x 11.00 (h) x 1.20 (d)

Table of Contents

PART 1 Business in a Global Environment 1

Chapter 1 The Changing Face of Business 2

Chapter 2 Business Ethics and Social Responsibility 34

Chapter 3 Economic Challenges Facing Contemporary Business 70

Chapter 4 Competing in World Markets 104

PART 2 Starting and Growing Your Business 143

Chapter 5 Forms of Business Ownership and Organization 144

Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative 182

PART 3 Management: Empowering People to Achieve Business 215

Chapter 7 Management, Leadership, and the Internal Organization 216

Chapter 8 Human Resource Management: From Recruitment to Labor Relations 252

Chapter 9 Top Performance through Empowerment, Teamwork, and Communication 284

Chapter 10 Production and Operations Management 314

PART 4 Marketing Management 349

Chapter 11 Customer-Driven Marketing 350

Chapter 12 Product and Distribution Strategies 386

Chapter 13 Promotion and Pricing Strategies 426

PART 5 Managing Technology and Information 465

Chapter 14 Using Technology to Manage Information 466

PART 6 Managing Financial Resources 497

Chapter 15 Understanding Accounting and Financial Statements 498

Chapter 16 The Financial System 532

Chapter 17 Financial Management 566

Appendix A Business Law A-1

Appendix B Insurance and Risk Management A-18

Appendix C Personal Financial Planning A-31

Appendix D Developing a Business Plan A-43

Appendix E Careers in Contemporary Business A-53

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