Contemporary Business Communication / Edition 1

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Overview

This comprehensive, exceptionally applied introduction to business communication uses actual business documents and applications from real companies to provide readers with a state-of-the-art perspective and hands-on practice with situations they will encounter on-the-job. The book includes examples that compare and contrast effective and ineffective writing, practical writing-tips features, and document-writing exercises. Effective oral communication in public speaking, in oral presentations, and in collaborative, small group settings are emphasized. The information and skills users need to find their first job is outlined in step-by-step personal and job-market analyses through sample resumes and cover letters, an examination of the stages in a model employment interview, and a study of critical job-search tools.
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Editorial Reviews

Booknews
Emphasizes the link between effective written and oral communication and the ability to find and keep a challenging, personally satisfying job in today's competitive business world. Actual business documents from the nation's second largest advertising agency allow students to see business communication concepts applied in real-world situations. Other features of the second edition include technology exercises, interviews with business professionals, and a focus on the skills that make people more employable and successful in the workplace. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780131747319
  • Publisher: Prentice Hall Professional Technical Reference
  • Publication date: 11/28/1993
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 702
  • Product dimensions: 8.58 (w) x 11.23 (h) x 1.11 (d)

Table of Contents

Preface
1 Communicating in an Organization 1
2 Mastering Communication Technology 35
3 Communication Challenges in a Diverse World 63
4 Planning Business Documents 97
5 Organizing, Composing, and Designing Business Documents 124
6 Revising and Editing Business Documents 154
7 Writing Direct Requests 190
8 Writing Good-News, Goodwill, and Informative Messages 216
9 Writing Bad-News and Negative Messages 246
10 Writing Persuasive Messages 274
11 Planning and Researching Business Reports and Proposals 306
12 Using Visual Aids in Business Reports and Proposals 338
13 Organizing and Writing Short and Long Reports 366
14 Organizing and Writing Short and Long Proposals 398
15 Delivering Speeches and Oral Presentations 427
16 Oral Communication in Groups 457
17 Targeting Your Career: Writing Resumes and Cover Letters 485
18 Effective Employment Interviewing 519
App. I Preparing Business Documents 557
App. II Basics of Grammar and Usage 582
App. III Internet Research 605
Glossary 626
References 633
Photo Credits 634
Indexes 635
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