Contemporary Business / Edition 11by Louis E. Boone, David L. Kurtz
Pub. Date: 11/01/2003
Publisher: Cengage Learning
CONTEMPORARY BUSINESS, 11th Edition, is the most widely used introductory business text and it is even better than before! Containing the most important introductory business topics, this text also includes the most current information available in any business text, and the best supplementary package in the business. You'll find this new Eleventh edition of CONTEMPORARY BUSINESS helps create excitement about the world of business for your students as well as helping them improve their critical thinking skills. Opening new doors of possibility can be difficult - CONTEMPORARY BUSINESS, 11th Edition gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful business people. The Best Just Got Better!
- Cengage Learning
- Publication date:
- Edition description:
- 11TH PKG
- Product dimensions:
- 5.64(w) x 9.24(h) x 1.36(d)
Table of ContentsPrologue. Jumpstarting Your Business Career. Part I: BUSINESS IN A GLOBAL ECONOMY. 1. Business: 2005 and Beyond. 2. Business Ethics and Social Responsibility. 3. Economic Challenges Facing Global and Domestic Business. 4. Competing in Global Markets. Part II: STARTING AND GROWING YOUR BUSINESS. 5. Options for Organizing Small and Large Businesses. 6. Starting Your Own Business: The Entrepreneurship Alternative. 7. Electronic Commerce: The Internet and Online Busines. Part III: MANAGEMENT: EMPOWERING PEOPLE TO ACHIEVE BUSINESS OBJECTIVES. 8. Management, Leadership, and the Internal Organization. 9. Human Resource Management, Motivation, and Labor-Management Relations. 10. Improving Performance through Empowerment, Teamwork, and Communication. 11. Production and Operations Management. Part IV: MARKETING MANAGEMENT. 12. Customer-Driven Marketing. 13. Product and Distribution Strategies. 14. Promotion and Pricing Strategies. Part V: MANAGING TECHNOLOGY AND INFORMATION. 15. Using Technology to Manage Information. 16. Understanding Accounting and Financial Statements. Part VI: MANAGING FINANCIAL RESOURCES. 17. Financial Management and Institutions. 18. Financing and Investing through Securities Markets. Appendix A: Risk Management and Insurance. Appendix B: A Guide to Your Personal Finances. Appendix C: The Business Plan.
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It was a requirement to read this text in one of my business classes. This book is very informative with no abstractions. Because I read this text from front to back, I have learned much about marketing, information technology, social responsibility, and so on. To anyone who needs in-depth knowledge about the wonderful world of business, I suggest you purchase and read this book immediately!