Contemporary Business / Edition 13

Contemporary Business / Edition 13

by Louis E. Boone, David L. Kurtz
     
 

Boone & Kurtz is Moving Business Forward Faster!

Comtemporary Business 13e gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful businesspeople. This outstanding edition and all its support materials remain the most current and comprehensive text of its kind

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Overview

Boone & Kurtz is Moving Business Forward Faster!

Comtemporary Business 13e gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful businesspeople. This outstanding edition and all its support materials remain the most current and comprehensive text of its kind on the market. It's packed with resources that will help you move forward faster into the world of business, including:

NEW Greensburg, Kansas Continuing Video Case--an engrossing story that illustrates how business works in the real world. In these videos you will visit the town devastated by a horrific tornado, and the people who are rebuilding their lives and their town with a little business ingenuity and a lot of persistence.

Business Etiquette--A NEW box feature focusing on business etiquette, addressing the trend of more and more schools to add business etiquette to the curriculum.

Hits & Misses--a spotlight on various companies, focusing on what made certain companies thrive, while others were not so lucky.

Teamwork exercises at the end of each chapter.

Assessment Checks offer frequent opportunities to see how well you are learning the material as you go.

New End-of-Chapter Self-Quizzes help you quickly assess whether you understand the basic concepts in each chapter.

Online Assets To Help You Move Forward Even Faster!

This text is available with WileyPLUS, a powerful online tool that provides you with an integrated suite of teaching and learning resources in one easy-to-use website complete with an online version of the text.

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Product Details

ISBN-13:
9780470433683
Publisher:
Wiley
Publication date:
01/27/2009
Edition description:
Older Edition
Pages:
800
Product dimensions:
9.50(w) x 11.10(h) x 1.30(d)

Table of Contents

Chapter 1: The Changing Face of Business.

Chapter 2: Business Ethics and Social Responsibility.

Chapter 3: Economic Challenges Facing Contemporary Business.

Chapter 4: Competing in World Markets.

Chapter 5: Options for Organizing Small and Large Businesses.

Chapter 6: Starting Your Own Business: The Entrepreneurship Alternative.

Chapter 7: E-Business: Doing Business Online

Chapter 8: Management, Leadership, and the Internal Organization.

Chapter 9: Human Resource Management, Motivation, and Labor-Management Relations.

Chapter 10: Improving Performance through Empowerment, Teamwork, and Communication.

Chapter 11: Production and Operations Management.

Chapter 12: Customer-Driven Marketing.

Chapter 13: Product and Distribution Strategies.

Chapter 14: Promotion and Pricing Strategies.

Chapter 15: Using Technology to Manage Information.

Chapter 16: Understanding Accounting and Financial Statements.

Chapter 17: The Financial System.

Chapter 18: Financial Management.

Appendix A: Business Law.

Appendix B: Insurance and Risk Management.

Appendix C: Personal Financial Planning.

Appendix D: Developing a Business Plan.

Appendix E: Careers in Contemporary Business

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