Contemporary Business / Edition 15

Contemporary Business / Edition 15

2.6 5
by Louis E. Boone, David L. Kurtz
     
 

ISBN-10: 1118291980

ISBN-13: 9781118291986

Pub. Date: 10/30/2012

Publisher: Wiley

This text is an unbound, binder-ready edition.

Boone and Kurtz, Contemporary Business 15th Edition delivers solutions at the speed of business. 

Solutions designed to help you improve critical thinking—from the Boone and Kurtz Student Case Videos to the Weekly Updates news blog—will get students thinking, talking, connecting and making

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Overview

This text is an unbound, binder-ready edition.

Boone and Kurtz, Contemporary Business 15th Edition delivers solutions at the speed of business. 

Solutions designed to help you improve critical thinking—from the Boone and Kurtz Student Case Videos to the Weekly Updates news blog—will get students thinking, talking, connecting and making decisions—at the speed of business.  

Experience a textbook program that supports your goals to stimulate curiously, show relevance, promote creativity and prepare students for what’s ahead, in their academic and business careers.

Product Details

ISBN-13:
9781118291986
Publisher:
Wiley
Publication date:
10/30/2012
Edition description:
Older Edition
Pages:
704
Sales rank:
198,509
Product dimensions:
9.30(w) x 11.00(h) x 3.60(d)

Table of Contents

Pt. 1Contemporary Business and Its Environment2
Ch. 1The Foundations of Business4
Ch. 2Economic Challenges Facing the United States38
Ch. 3Global Dimensions of Business66
Ch. 4Social Responsibility and Business Ethics96
Careers in Business134
Pt. 2The Structure of American Business140
Ch. 5Forms of Business Ownership142
Ch. 6Entrepreneurship, Small Business, and Franchising172
Careers in Business204
Pt. 3Management and Organization210
Ch. 7The Process of Management212
Ch. 8Internal Organization246
Ch. 9Production and Operations Management276
Careers in Business320
Pt. 4The Human Resource324
Ch. 10Human Relations326
Ch. 11Human Resource Management362
Ch. 12Labor-Management Relations410
Careers in Business446
Pt. 5Marketing Management450
Ch. 13Marketing Strategy452
Ch. 14Product and Pricing Strategies482
Ch. 15Distribution Strategy516
Ch. 16Promotional Strategy550
Careers in Business582
Pt. 6Information for Decision Making586
Ch. 17Information Systems and Business588
Ch. 18Accounting626
Careers in Business664
Pt. 7Financing the Enterprise668
Ch. 19Financial Management670
Ch. 20Money, the Banking System, and Other Financial Institutions698
Ch. 21The Securities Market740
Ch. 22Risk Management and Insurance780
Careers in Business818
Appendix A Fundamentals of Business LawA1
Appendix B Your Career in BusinessB1
Appendix C Small Business PlanningC1

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