Contemporary Business / Edition 10

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Overview

This text is an unbound, binder-ready edition.

Boone and Kurtz, Contemporary Business 15th Edition delivers solutions at the speed of business.

Solutions designed to help you improve critical thinking—from the Boone and Kurtz Student Case Videos to the Weekly Updates news blog—will get students thinking, talking, connecting and making decisions—at the speed of business.

Experience a textbook program that supports your goals to stimulate curiously, show relevance, promote creativity and prepare students for what’s ahead, in their academic and business careers.

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Editorial Reviews

Booknews
New edition of an introductory text for a first course for general business students. Annotation c. Book News, Inc., Portland, OR booknews.com
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Product Details

  • ISBN-13: 9780324185478
  • Publisher: Cengage Learning
  • Publication date: 2/28/2002
  • Edition description: 10TH PKG
  • Edition number: 10
  • Product dimensions: 8.60 (w) x 11.10 (h) x 1.10 (d)

Meet the Author

For the past 35 years, Louis E. Boone and David L. Kurtz have pursued distinguished academic careers. Each has taught at a number of major U.S. and foreign universities, and the two have collaborated on writing best-selling books. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish. They have lectured extensively throughout North America, Europe, Asia, and Australia. Kurtz and his wife live in Rogers, Arkansas, where he holds a university professorship at the University of Arkansas in nearby Fayetteville.

For the past 35 years, Louis E. Boone and David L. Kurtz have pursued distinguished academic careers. Each has taught at a number of major U.S. and foreign universities, and the two have collaborated on writing best-selling books. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish. They have lectured extensively throughout North America, Europe, Asia, and Australia. Kurtz and his wife live in Rogers, Arkansas, where he holds a university professorship at the University of Arkansas in nearby Fayetteville.

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Table of Contents

Pt. 1 Contemporary Business and Its Environment 2
Ch. 1 The Foundations of Business 4
Ch. 2 Economic Challenges Facing the United States 38
Ch. 3 Global Dimensions of Business 66
Ch. 4 Social Responsibility and Business Ethics 96
Careers in Business 134
Pt. 2 The Structure of American Business 140
Ch. 5 Forms of Business Ownership 142
Ch. 6 Entrepreneurship, Small Business, and Franchising 172
Careers in Business 204
Pt. 3 Management and Organization 210
Ch. 7 The Process of Management 212
Ch. 8 Internal Organization 246
Ch. 9 Production and Operations Management 276
Careers in Business 320
Pt. 4 The Human Resource 324
Ch. 10 Human Relations 326
Ch. 11 Human Resource Management 362
Ch. 12 Labor-Management Relations 410
Careers in Business 446
Pt. 5 Marketing Management 450
Ch. 13 Marketing Strategy 452
Ch. 14 Product and Pricing Strategies 482
Ch. 15 Distribution Strategy 516
Ch. 16 Promotional Strategy 550
Careers in Business 582
Pt. 6 Information for Decision Making 586
Ch. 17 Information Systems and Business 588
Ch. 18 Accounting 626
Careers in Business 664
Pt. 7 Financing the Enterprise 668
Ch. 19 Financial Management 670
Ch. 20 Money, the Banking System, and Other Financial Institutions 698
Ch. 21 The Securities Market 740
Ch. 22 Risk Management and Insurance 780
Careers in Business 818
Appendix A Fundamentals of Business Law A1
Appendix B Your Career in Business B1
Appendix C Small Business Planning C1
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Customer Reviews

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  • Anonymous

    Posted May 31, 2005

    Exceptional!

    It was a requirement to read this text in one of my business classes. This book is very informative with no abstractions. Because I read this text from front to back, I have learned much about marketing, information technology, social responsibility, and so on. To anyone who needs in-depth knowledge about the wonderful world of business, I suggest you purchase and read this book immediately!

    1 out of 2 people found this review helpful.

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