Contemporary Business / Edition 15

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Overview

Boone and Kurtz, Contemporary Business 15th Edition delivers solutions at the speed of business.

Solutions designed to help you improve critical thinking—from the Boone and Kurtz Student Case Videos to the Weekly Updates news blog—will get students thinking, talking, connecting and making decisions—at the speed of business.

Experience a textbook program that supports your goals to stimulate curiously, show relevance, promote creativity and prepare students for what’s ahead, in their academic and business careers.

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Editorial Reviews

Booknews
New edition of an introductory text for a first course for general business students. Annotation c. Book News, Inc., Portland, OR booknews.com
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Product Details

  • ISBN-13: 9781118291986
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 10/30/2012
  • Edition description: New Edition
  • Edition number: 15
  • Pages: 704
  • Sales rank: 103,555
  • Product dimensions: 9.30 (w) x 11.00 (h) x 3.60 (d)

Meet the Author

For the past 35 years, Louis E. Boone and David L. Kurtz have pursued distinguished academic careers. Each has taught at a number of major U.S. and foreign universities, and the two have collaborated on writing best-selling books. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish. They have lectured extensively throughout North America, Europe, Asia, and Australia. Kurtz and his wife live in Rogers, Arkansas, where he holds a university professorship at the University of Arkansas in nearby Fayetteville.

For the past 35 years, Louis E. Boone and David L. Kurtz have pursued distinguished academic careers. Each has taught at a number of major U.S. and foreign universities, and the two have collaborated on writing best-selling books. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish. They have lectured extensively throughout North America, Europe, Asia, and Australia. Kurtz and his wife live in Rogers, Arkansas, where he holds a university professorship at the University of Arkansas in nearby Fayetteville.

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Table of Contents

PART 1 Business in a Global Environment 2

Chapter 1 The Changing Face of Business 2

Chapter 2 Business Ethics and Social Responsibility 30

Chapter 3 Economic Challenges Facing Contemporary Business 64

Chapter 4 Competing in World Markets 96

PART 2 Starting and Growing Your Business 132

Chapter 5 Forms of Business Ownership and Organization 132

Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative 168

PART 3 Management: Empowering People to Achieve Business 200

Chapter 7 Management, Leadership, and the Internal Organization 200

Chapter 8 Human Resource Management: From Recruitment to Labor Relations 230

Chapter 9 Top Performance through Empowerment, Teamwork, and Communication 260

Chapter 10 Production and Operations Management 288

PART 4 Marketing Management 320

Chapter 11 Customer-Driven Marketing 320

Chapter 12 Product and Distribution Strategies 354

Chapter 13 Promotion and Pricing Strategies 390

PART 5 Managing Technology and Information 428

Chapter 14 Using Technology to Manage Information 428

PART 6 Managing Financial Resources 456

Chapter 15 Understanding Accounting and Financial Statements 456

Chapter 16 The Financial System 488

Chapter 17 Financial Management 520

Appendix A Business Law A-1

Appendix B Insurance and Risk Management A-18

Appendix C Personal Financial Planning A-30

Appendix D Developing a Business Plan A-43

Appendix E Careers in Contemporary Business A-52

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Customer Reviews

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  • Anonymous

    Posted May 31, 2005

    Exceptional!

    It was a requirement to read this text in one of my business classes. This book is very informative with no abstractions. Because I read this text from front to back, I have learned much about marketing, information technology, social responsibility, and so on. To anyone who needs in-depth knowledge about the wonderful world of business, I suggest you purchase and read this book immediately!

    1 out of 2 people found this review helpful.

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