Contemporary Business / Edition 15

Contemporary Business / Edition 15

2.6 5
by Louis E. Boone, David L. Kurtz
     
 

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ISBN-10: 1118291980

ISBN-13: 9781118291986

Pub. Date: 10/30/2012

Publisher: Wiley

This text is an unbound, binder-ready edition.

Boone and Kurtz, Contemporary Business 15th Edition delivers solutions at the speed of business. 

Solutions designed to help you improve critical thinking—from the Boone and Kurtz Student Case Videos to the Weekly Updates news blog—will get students thinking, talking, connecting and making

Overview

This text is an unbound, binder-ready edition.

Boone and Kurtz, Contemporary Business 15th Edition delivers solutions at the speed of business. 

Solutions designed to help you improve critical thinking—from the Boone and Kurtz Student Case Videos to the Weekly Updates news blog—will get students thinking, talking, connecting and making decisions—at the speed of business.  

Experience a textbook program that supports your goals to stimulate curiously, show relevance, promote creativity and prepare students for what’s ahead, in their academic and business careers.

Product Details

ISBN-13:
9781118291986
Publisher:
Wiley
Publication date:
10/30/2012
Edition description:
Older Edition
Pages:
704
Product dimensions:
9.30(w) x 11.00(h) x 3.60(d)

Table of Contents

Part I. Business in A Global Environment 1. Business: Blending People, Technology, and Ethical Behavior 2. Achieving Business Success by Demonstrating Ethical Behavior and Social Responsibility 3. Economic Challenges Facing Global and Domestic Business 4. Competing in Global Markets Part II. Starting and Growing Your Business 5. Options for Organizing Small and Large Businesses 6. Starting Your Own Business: The Entrepreneurship Alternative 7. Electronic Commerce: The Internet and Online Business Part III. Management: Empowering People to Achieve Business Objectives 8. Management, Leadership, and the Internal Organization 9. Human Resource Management and Motivation 10. Improving Performance through Empowerment, Teamwork, and Communication 11. Labor-Management Relations 12. Creating and Producing World-Class Goods and Services Part IV. Marketing Management 13. Customer-Driven Marketing 14. Developing and Pricing Goods and Services 15. Distributing Goods and Services 16. Promoting Goods and Services Using Integrated Marketing Communications Part V. Managing Technology and Information 17. Using Technology to Manage Information 18. Understanding Accounting and Financial Statements Part VI. Managing Financial Resources 19. Financial Management and Institutions 20. Financing and Investing through Securities Markets

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