Contemporary Business / Edition 13

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Overview

Moving Business Forward...Faster

Opening new doors of possibility can be difficult. CONTEMPORARY BUSINESS 13e gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful businesspeople.

As with every good business, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Boone & Kurtz, Contemporary Business, remain intact and focused on excellence, as always. We present to you a text and supplement package that will not only move your COURSE FORWARD FASTER but also move your STUDENTS FORWARD FASTER into the new business era.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Editorial Reviews

Booknews
New edition of an introductory text for a first course for general business students. Annotation c. Book News, Inc., Portland, OR booknews.com
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Product Details

  • ISBN-13: 9780470433683
  • Publisher: Wiley
  • Publication date: 1/27/2009
  • Edition description: Older Edition
  • Edition number: 13
  • Pages: 800
  • Product dimensions: 9.50 (w) x 11.10 (h) x 1.30 (d)

Meet the Author

For the past 35 years, Louis E. Boone and David L. Kurtz have pursued distinguished academic careers. Each has taught at a number of major U.S. and foreign universities, and the two have collaborated on writing best-selling books. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish. They have lectured extensively throughout North America, Europe, Asia, and Australia. Kurtz and his wife live in Rogers, Arkansas, where he holds a university professorship at the University of Arkansas in nearby Fayetteville.

For the past 35 years, Louis E. Boone and David L. Kurtz have pursued distinguished academic careers. Each has taught at a number of major U.S. and foreign universities, and the two have collaborated on writing best-selling books. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish. They have lectured extensively throughout North America, Europe, Asia, and Australia. Kurtz and his wife live in Rogers, Arkansas, where he holds a university professorship at the University of Arkansas in nearby Fayetteville.

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Table of Contents

Chapter 1: The Changing Face of Business.

Chapter 2: Business Ethics and Social Responsibility.

Chapter 3: Economic Challenges Facing Contemporary Business.

Chapter 4: Competing in World Markets.

Chapter 5: Options for Organizing Small and Large Businesses.

Chapter 6: Starting Your Own Business: The Entrepreneurship Alternative.

Chapter 7: E-Business: Doing Business Online

Chapter 8: Management, Leadership, and the Internal Organization.

Chapter 9: Human Resource Management, Motivation, and Labor-Management Relations.

Chapter 10: Improving Performance through Empowerment, Teamwork, and Communication.

Chapter 11: Production and Operations Management.

Chapter 12: Customer-Driven Marketing.

Chapter 13: Product and Distribution Strategies.

Chapter 14: Promotion and Pricing Strategies.

Chapter 15: Using Technology to Manage Information.

Chapter 16: Understanding Accounting and Financial Statements.

Chapter 17: The Financial System.

Chapter 18: Financial Management.

Appendix A: Business Law.

Appendix B: Insurance and Risk Management.

Appendix C: Personal Financial Planning.

Appendix D: Developing a Business Plan.

Appendix E: Careers in Contemporary Business

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