Contemporary Business - With 4 Audio Review CD's / Edition 12

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Moving Business Forward...Faster

Introducing students to the world of business is interesting, fun, and challenging – especially with the tried-and-true new edition of Boone/Kurtz’s Contemporary Business 12e.

Contemporary Business 12e contains all of the most important introductory business topics, using the most current and interesting examples happening right now in the business world. The authors have incorporated a new business case throughout – focusing on The Second City – to bring business concepts into a realm that students are excited about.

Opening new doors of possibility can be difficult. Contemporary Business 12e gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful businesspeople.

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Product Details

  • ISBN-13: 9780470426944
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 10/1/2006
  • Edition number: 12

Table of Contents

Launching Your Business Career.

Part 1: Business in a Global Environment.
Chapter 1. Business 2006 and Beyond.
Chapter 2. Business Ethics and Social Responsibility.
Chapter 3. Economic Challenges Facing Global and Domestic Business.
Chapter 4. Competing in Global Markets.
Appendix. The Legal Framework for Business. 

Part 2: Starting and Growing Your Own Business.
Chapter 5. Options for Organizing Small and Large Businesses.
Chapter 6. Starting Your Own Business: The Entrepreneurship Alternative.
Chapter 7. E-Business: Doing Business Online.

Part 3. Management: Empowering People to Achieve Business Objectives.
Chapter 8. Management, Leadership, and the Internal Organization.
Chapter 9. Human Resource Management, Motivation, and Labor - Management Relations.
Chapter 10. Improving Performance through Empowerment. Teamwork, and Communication.
Chapter 11. Production and Operations Management.

Part 4: Marketing Management.
Chapter 12. Customer - Driven Marketing.
Chapter 13. Product and Distribution Strategies.
Chapter 14. Promotion and Pricing Strategies.

Part 5: Managing Technology and Information.
Chapter 15. Using Technology to Manage Information.
Chapter 16. Understanding Accounting and Financial Statements.

Part 6: Managing Financial Resources.
Chapter 17. Financial Management and Institutions.
Chapter 18. Financing and Investigating through Securities Markets.

Video Cases.
Appendix A: Risk Management and Insurance.
Appendix B: A Guide to Your Personal Finances.
Appendix C:Developing a Business Plan.

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