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Contemporary Chinese Print Media: Cultivating Middle Class Taste / Edition 1
     

Contemporary Chinese Print Media: Cultivating Middle Class Taste / Edition 1

by Zheng Yi
 

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ISBN-10: 0415559693

ISBN-13: 9780415559690

Pub. Date: 09/10/2013

Publisher: Taylor & Francis

This book examines the transformations in form, genre, and content of contemporary Chinese print media. It describes and analyses the role of post-reform social stratification in the media, focusing particularly on how the changing practices and institutions of the industry correspond to and accelerate the emergence of a relatively affluent urban leisure-reading

Overview

This book examines the transformations in form, genre, and content of contemporary Chinese print media. It describes and analyses the role of post-reform social stratification in the media, focusing particularly on how the changing practices and institutions of the industry correspond to and accelerate the emergence of a relatively affluent urban leisure-reading market. It argues that this reinvention of Chinese print media vis-à-vis the creation of a post-socialist taste (class) culture is an essential part of the cultural and affective transformations in contemporary Chinese society, and demonstrates how the reinvention of such taste culture effectively creates, through new kinds of reading materials and carefully demarcated target audiences, a middle-class civility that serves as the locus of the new niche media market.

Product Details

ISBN-13:
9780415559690
Publisher:
Taylor & Francis
Publication date:
09/10/2013
Series:
Media, Culture and Social Change in Asia Series
Pages:
136
Product dimensions:
6.40(w) x 9.20(h) x 0.60(d)

Table of Contents

Introduction: Taste, Class Culture and the Print Media in Contemporary China 1. Exemplary Tastes, Memories of Class 2. Narrating City, Placing Class 3. Aesthetic-Politics of Prosperity: Romancing the Middle Class Afterword

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