Contemporary Marketing, Update 2015 / Edition 16

Paperback (Print)
Rent
Rent from BN.com
$89.58
(Save 60%)
Est. Return Date: 10/20/2014
Buy New
Buy New from BN.com
$190.33
Used and New from Other Sellers
Used and New from Other Sellers
from $127.90
Usually ships in 1-2 business days
(Save 42%)
Other sellers (Paperback)
  • All (28) from $127.90   
  • New (7) from $202.61   
  • Used (21) from $127.90   
Close
Sort by
Page 1 of 3
Showing 1 – 10 of 28 (3 pages)
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$127.90
Seller since 2010

Feedback rating:

(161)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Good
Good or Better condition- Has used stickers, tape, and/or cover wear but pages are clean and in excellent condition.

Ships from: Troy, ID

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$134.88
Seller since 2011

Feedback rating:

(493)

Condition: Good
16th Edition. Used - Good. Used books do not include online codes or other supplements unless noted. Choose EXPEDITED shipping for faster delivery! m

Ships from: Murfreesboro, TN

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$144.30
Seller since 2014

Feedback rating:

(181)

Condition: Very Good
Paperback 16th Edition text. CLEAN INSIDE!! NO WRITING OR HIGHLIGHTING!! Used sticker on cover. Ships fast. Ships fast. Expedited shipping 2-4 business days; Standard shipping ... 7-14 business days. Ships from USA! Read more Show Less

Ships from: Pittsburg, KS

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$145.25
Seller since 2011

Feedback rating:

(789)

Condition: Good
Used books may not include access codes or one time use codes. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST.

Ships from: Conway, AR

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$145.25
Seller since 2010

Feedback rating:

(179)

Condition: Good
16th Edition Paperback good used book, ships very fast!!, textbook only unless specified previously

Ships from: beebe, AR

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$145.25
Seller since 2010

Feedback rating:

(179)

Condition: Acceptable
16th Edition Paperback may have wear and/or considerable writing, ships fast!!!, textbook only unless specified previously

Ships from: beebe, AR

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$147.19
Seller since 2011

Feedback rating:

(70)

Condition: Very Good
Used book stickers all over the cover, but the inside is flawless!!! Great Text!!! THIS IS THE TEXT ONLY!

Ships from: Knoxville, TN

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$154.49
Seller since 2009

Feedback rating:

(281)

Condition: Very Good
Cover shows signs of wear. Inside pages may have highlighting, writing, and/or underlining. Used books may have stickers on the cover. Ships same day or next business day. Free ... USPS Tracking Number. Excellent Customer Service. Ships from TN Read more Show Less

Ships from: Nashville, TN

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$154.49
Seller since 2009

Feedback rating:

(281)

Condition: Very Good
Cover shows signs of wear. Inside pages may have highlighting, writing, and/or underlining. Used books may have stickers on the cover. Ships same day or next business day. Free ... USPS Tracking Number. Excellent Customer Service. Ships from TN Read more Show Less

Ships from: Nashville, TN

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$154.49
Seller since 2009

Feedback rating:

(281)

Condition: Very Good
Cover shows signs of wear. Inside pages may have highlighting, writing, and/or underlining. Used books may have stickers on the cover. Ships same day or next business day. Free ... USPS Tracking Number. Excellent Customer Service. Ships from TN Read more Show Less

Ships from: Nashville, TN

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 3
Showing 1 – 10 of 28 (3 pages)
Close
Sort by

Overview

CONTEMPORARY MARKETING, Update 2015, includes everything you need to begin a successful marketing career, as well as information and insights to help understand your own studies and professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of the marketing mix, along with a wide variety of uniquely compelling and thought-provoking ideas and concepts. CONTEMPORARY MARKETING Update 2015 continues to offer a trusted, thorough guide to fundamental marketing principles, now extensively updated with the newest trends and research in this dynamic discipline. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

Read More Show Less

Product Details

  • ISBN-13: 9781285187624
  • Publisher: Cengage Learning
  • Publication date: 1/1/2014
  • Edition description: Updated
  • Edition number: 16
  • Pages: 784
  • Sales rank: 82,573
  • Product dimensions: 8.90 (w) x 10.80 (h) x 1.10 (d)

Meet the Author

After a long and distinguished career, Louis E. "Gene" Boone passed away just before the publication of the Thirteenth Edition of CONTEMPORARY MARKETING. Over the years, students and colleagues at the University of Tulsa, the University of South Alabama, and other schools in the U.S., Australia, and Europe were fortunate to be influenced by Gene's insights. Many marketing instructors knew Gene through his distinguished career and remember the numerous contributions he made to business education. Gene was a pioneer of the marketing discipline and arguably the best and most creative business writer of his generation.

David L. Kurtz has taught at a number of major U.S. and foreign universities, and collaborated on writing best-selling books with Louis E. Boone. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish. Dave has lectured extensively throughout North America, Europe, Asia, and Australia. Dave attended Davis & Elkins College in Elkins, West Virginia for four years, and was then accepted by the graduate business school at the University of Arkansas, where he met Gene Boone. Gene and Dave became longtime co-authors; together they have produced more than 50 books. In addition to writing, Dave and Gene have been partners in several entrepreneurial ventures.

Read More Show Less

Table of Contents

Part I: DESIGNING CUSTOMER ORIENTED MARKETING STRATEGIES. 1. Marketing: The Art and Science of Satisfying Customers. 2. Strategic Planning in Contemporary Marketing. 3. The Marketing Environment, Ethics, and Social Responsibility. 4. Social Media: Living in the Connected World. 5. E-Business: Managing the Customer Experience. Part II: UNDERSTANDING BUYERS AND MARKETS. 6. Consumer Behavior. 7. Business-to-Business (B2B) Marketing. 8. Global Marketing. Part III: TARGET MARKET SOLUTIONS. 9. Market Segmentation, Targeting, and Positioning. 10. Marketing Research and Sales Forecasting. 11. Relationship Marketing and Customer Relationship Management (CRM). Part IV: PRODUCT DECISIONS. 12. Product and Service Strategies. 13. Developing and Managing Brand and Product Categories. Part V: DISTRIBUTION DECISIONS. 14. Marketing Channels and Supply Chain Management. 15. Retailers, Wholesalers, and Direct Marketers. Part VI: PROMOTIONAL DECISIONS. 16. Integrated Marketing Communications, Advertising, and Public Relations. 17. Personal Selling and Sales Promotion. Part VII: PRICING DECISIONS. 18. Pricing Concepts. 19. Pricing Strategies. Appendix A: Developing an Effective Marketing Plan. Appendix B: Financial Analysis in Marketing.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)