Contemporary Public Opinion: Issues and the News

Contemporary Public Opinion: Issues and the News

by Maxwell E. McCombs, David Weaver, Edna Einsiedel
     
 

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This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present…  See more details below

Overview

This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.

Product Details

ISBN-13:
9780805805376
Publisher:
Taylor & Francis, Inc.
Publication date:
01/01/1991
Series:
Communication Textbook Series: Journalism
Pages:
128
Lexile:
1560L (what's this?)

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