- Shopping Bag ( 0 items )
This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective — the view that the news media define the important issues of the day and determine how these issues are presented — the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.
Contents: Preface. Part I: Introduction. Communication and Public Opinion. The Agenda-Setting Role of Mass Communication. Part II: Exploring the News. Practices, Values, and Traditions in Journalism. Framing the News. Part III: Reporting the News. Shaping the News Agenda. Exposure to News. Part IV: Imagining the News. Knowledge of Public Affairs. Forming Images and Opinions. Participation in Public Affairs. Part V: Creating Public Opinion. The Transfer of Interests.