Contemporary Public Opinion: Issues and the News / Edition 1

Contemporary Public Opinion: Issues and the News / Edition 1

by Maxwell McCombs, David H. Weaver, Edna Einsiedel
     
 

This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective — the view that the news media define the important issues of the day and determine how these issues are presented — the authors neither support nor refute this claim.

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Overview

This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective — the view that the news media define the important issues of the day and determine how these issues are presented — the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.

Product Details

ISBN-13:
9780805811025
Publisher:
Taylor & Francis
Publication date:
08/01/1991
Series:
Routledge Communication Series
Edition description:
New Edition
Pages:
122
Product dimensions:
6.00(w) x 9.00(h) x 0.30(d)

Table of Contents

Contents: Preface. Part I: Introduction. Communication and Public Opinion. The Agenda-Setting Role of Mass Communication. Part II: Exploring the News. Practices, Values, and Traditions in Journalism. Framing the News. Part III: Reporting the News. Shaping the News Agenda. Exposure to News. Part IV: Imagining the News. Knowledge of Public Affairs. Forming Images and Opinions. Participation in Public Affairs. Part V: Creating Public Opinion. The Transfer of Interests.

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