Contemporary Research in E-Marketing, Volume 2 / Edition 2

Contemporary Research in E-Marketing, Volume 2 / Edition 2

by Krishnamurt
     
 

ISBN-10: 1591408253

ISBN-13: 9781591408253

Pub. Date: 04/15/2005

Publisher: IGI Global

Krishnamurthy (e-commerce and marketing, U. of Washington, Bothell) compiles 14 essays that explore the use of internet technology in marketing in this second volume of the Contemporary Research in E- Marketing series. Papers revolve around consumer behavior, in the assessment of websites, including eBay, as well as e-marketing in India, customer value, communications

Overview

Krishnamurthy (e-commerce and marketing, U. of Washington, Bothell) compiles 14 essays that explore the use of internet technology in marketing in this second volume of the Contemporary Research in E- Marketing series. Papers revolve around consumer behavior, in the assessment of websites, including eBay, as well as e-marketing in India, customer value, communications, and consumer experience in the UK. They also discuss online brand management, marketing theory, the influence of the internet on global markets, online focus groups and stance analysis, multichannel retailers, positioning, switching behavior, and online privacy. Contributors are scholars and technology specialists from around the world. Annotation ©2006 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9781591408253
Publisher:
IGI Global
Publication date:
04/15/2005
Pages:
375
Product dimensions:
7.00(w) x 10.00(h) x 0.70(d)

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