Contemporary Rhetorical Theory: A Reader / Edition 1

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This indispensable text brings together important essays on the themes, issues, and controversies that have shaped the development of rhetorical theory since the late 1960s. An extensive introduction and epilogue by the editors thoughtfully examine the current state of the field and its future directions, focusing in particular on how theorists are negotiating the tensions between modernist and postmodernist considerations. Each of the volume's eight main sections comprises a brief explanatory introduction, four to six essays selected for their enduring significance, and suggestions for further reading. Topics addressed include problems of defining rhetoric, the relationship between rhetoric and epistemology, the rhetorical situation, reason and public morality, the nature of the audience, the role of discourse in social change, rhetoric in the mass media, and challenges to rhetorical theory from the margins. An extensive subject index facilitates comparison of key concepts and principles across all of the essays featured.

" indispensable text combining essays on themes, issues, and controversies that have shaped the development of rhetorical theory since the late 1960s."

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Editorial Reviews

From the Publisher

"Lucaites, Condit, and Caudill have done an exceptional job of mapping out the terrain of issues facing contemporary rhetorical theorists. This volume covers a breadth of perspectives and issues, serving well both as an introduction to contemporary debates and as a launching pad for the next generation of scholarship. With this volume as a sourcebook and guide, I feel optimistic about the future of rhetorical theory."--John M. Sloop, PhD, Department of Communication Studies, Vanderbilt University Nashville, Tennessee

"This much needed-volume captures the vitality and growing pains of recent rhetorical theory. Readers may be thankful that this body of work, previously known to a virtual community of rhetoricians, now has been made easily accessible. It is essential reading for anyone who would join the expanding conversation about rhetoric."--John Lyne, PhD, Professor of Communications, University of Pittsburgh, Pittsburgh, Pennsylvania

"This book introduces important essays in contemporary rhetorical theory and offers insightful frames of interpretation pointing up their collective significance. It also foreshadows an agenda for the next generation of rhetorical scholarship. Helping us understand the rhetorical dimension of what is often called 'human nature,' the book arouses our curiosity--and perhaps our foreboding--about the world we constantly shape and reshape as we play the deeply human game of rhetoric."--Michael Osborn, Professor Emeritus, Department of Communication, University of Memphis

Brings together important essays on the themes, issues, and controversies that have shaped the development of rhetorical theory since the late 1960s. Each of eight sections comprises a brief explanatory introduction, four to six essays, and suggestions for further reading. Topics addressed include problems of defining rhetoric, reason and public morality, the nature of the audience, the role of discourse in social change, and rhetoric in the mass media. For advanced undergraduate and graduate students. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9781572304017
  • Publisher: Guilford Publications, Inc.
  • Publication date: 11/20/1998
  • Series: Revisioning Rhetoric Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 627
  • Sales rank: 612,249
  • Product dimensions: 7.04 (w) x 9.98 (h) x 1.34 (d)

Meet the Author

John Louis Lucaites (PhD, University of Iowa, 1984) is associate professor in the Department of Communication and Culture, adjunct associate professor in American Studies at Indiana University. He is also a Fellow at the Poynter center for the Study of Ethics at Indiana University. He teaches courses in rhetorical theory and the relationship between rhetoric and social theory. His current research focuses on the critique of liberalism and democratic culture. He is the coauthor with Celeste Michelle Condit of Crafting Equality: America's Anglo-African Word (Marie Hochmuth Nichols Award for Outstanding Scholarship, National Communication Association, 1993).

Celeste Michelle Condit (PhD, University of Iowa, 1982) is Professor of Speech Communication at the University of Georgia. She is coediting Women's studies in Communication. Her books include Decoding Abortion Rhetoric: The Communication of Social Change (University of Illinois, 1990) and Crafting Equality: America's Anglo-African Word (University of Chicago, 1993; coauthored with John Louis Lucaites). She was the corecipient of the Marie Hochmuth Nichols Award and the Golden Monograph Award and the recipient of the Dogulas Ehninger Award.

Sally A. Caudill (PhD, University of Georgia, 1998) is a Visiting Assistant Professor in the Department of Communication Studies at Macalester College. She has published several essays on women's roles in reproductive technologies and public speaking. At present, her research interests include multicultural communication and the rhetoric of resistance. She has won numerous teaching awards and served as a student representative to the Women's Caucus of the National Communication Association.

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Table of Contents

I. What Can a "Rhetoric" Be?
*Toward a Sophistic Definition of Rhetoric, John Poulakos
*Status, Marginality, and Rhetorical Theory, Robert Hariman
*The Habitation of Rhetoric, Michael Leff
*Text, Context, and the Fragmentation of Contemporary Culture, Michael Calvin McGee
*Practicing the Arts of Rhetoric: Tradition and Invention, Thomas Farrell
*The Taming of Polos/Polis: Rhetoric as an Achievement Without Woman, Jane Sutton
II. Rhetoric and Epistemology
*On Viewing Rhetoric as Epistemic, Robert Scott
*Knowledge, Consensus, and Rhetorical Theory, Thomas B. Farrell
*Some Implications of "Process" or "Intersubjectivity": Postmodern Rhetoric, Barry Brummett
*Rhetorical Perspectivism, Richard A. Cherwitz and James W. Hikins
*Rhetoric and Its Double: Reflections of the Rhetorical Turn in the Human Sciences, Dilip Parameshwar Gaonkar
III. The Character of the Rhetorical Situation
*The Rhetorical Situation, Lloyd F. Bitzer
*The Myth of the Rhetorical Situation, Richard E. Vatz
*Rethinking the Rhetorical Situation from within the Thematic of Differance, Barbara Biesecker
IV. Rhetoric, Reason, and Public Morality
*The Personal, Technical, and Public Sphere of Argumentation, Thomas G. Goodnight
*Narrative as a Human Communication Paradigm, Walter Fisher
*Rhetorical Conversation, Time, and Moral Action, Thomas Frentz
*Crafting Virtue: The Rhetorical Construction of Public Morality, Celeste Michelle Condit
V. The Nature of the Audience
*The Second Persona, Edwin Black
*In Search of "the People": A Rhetorical Alternative, Michael Calvin McGee
*The Third Persona: An Ideological Turn in Rhetorical Theory, Philip Wander
VI. The Role of Discourse in Social Change
*Requirements, Problems, and Strategies: A Theory of Persuasion for Social Movements, Herbert W. Simons
*The Rhetoric of Women's Liberation: An Oxymoron, Karlyn Kohrs Campbell
*The Functions of Presidential Campaigning, Bruce Gronbeck
*The "Ideograph": A Link Between Rhetoric and Ideology, Michael Calvin McGee
*Critical Rhetoric: Theory and Praxis, Raymie E. McKerrow
*Rehabilitating Rhetoric: Confronting Blindspots in Discourse and Social Theory, Maurice Charland
VII. Rhetoric in the Mass Media
*Burke's Representative Anecdote as a Method in Media Criticism, Barry Brummett
*The Rhetorical Limits of Polysemy, Celeste Michelle Condit
*Reintegrating Ideology and Archetype in Rhetorical Criticism, Janice Hocker Rushing and Thomas S. Frentz
VIII. Challenging the Tradition of Rhetorical Theory from the Margins
*Cultures of Discourse: Marxism and Rhetorical Theory, James Arnt Aune
*An Afrocentric Theory of Communication, Molefi Kete Asante
*Disciplining the Feminine, Carole Blair, Julie R. Brown, and Leslie A. Baxter
*Postcolonial Interventions in the Rhetorical Canon: An "Other" View, Raka Shome
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