Contemporary Spanish Women's Narrative and the Publishing Industry (Hispanisms Series)by Christine Henseler
As in other countries where the globalization of the book market has amplified commercial publishing, the effects of commercialization in Spain are changing the direction of the literary enterprise. Arguing that women face a particularly complex situation because the inclusion of their work is still considered a novelty in a male-dominated field, Christine Henseler examines the shifting expectations of Spanish women authors who must consider the forces of the market while writing and publishing their work. Henseler makes clear the relationship between a saturated marketplace -- induced by advertisements, best-seller lists, television and radio interviews, and online marketing -- and the tastes of the consumer. In a capitalist consumer economy that places books in supermarkets and mega-bookstores and in which novels are promoted and read more for entertainment than for their literary merit, women's books are more highly regarded the more they cater to erotic or commercial niche markets.
Contemporary Spanish Women's Narrative and the Publishing Industry engages an interdisciplinary approach to open the discussion of the consequences the literary market imposes on literature written by women. Henseler examines the visual creation of the seductive female body inside and outside the texts and the verbal application of this female figure on a narrative level in the works of authors including Paloma Diaz-Mas, Lourdes Ortiz, Cristina Peri Rossi, Esther Tusquets, Almudena Grandes, and Lucia Etxebarria. She examines novels of seduction, award-winning novels, and novels sold on the basis of an author's prior reputation, as well as advertisements, literary prizes, and reviews. She also draws on interviews with authors to provide insider views of contemporary Spanish publishing.
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