Contemporary Strategic Management by David Smith, Jeffrey Kennedy |, Hardcover | Barnes & Noble
Contemporary Strategic Management
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Contemporary Strategic Management

by David Smith, Jeffrey Kennedy
     
 
The specific focus of the book is on the four major strategic levels of strategy. Each level is presented thoroughly with examples and applications. The analysis of the four levels, Generic, International, Corporate, and Functional strategies, provide the student with a holistic picture of how companies move forward in their highly competitive environments. The cases

Overview

The specific focus of the book is on the four major strategic levels of strategy. Each level is presented thoroughly with examples and applications. The analysis of the four levels, Generic, International, Corporate, and Functional strategies, provide the student with a holistic picture of how companies move forward in their highly competitive environments. The cases also allow for real world application of these topics, offering the student opportunity to connect the classroom material with the real world. This approach engrains the student with the confidence to move into their professional career. Lastly, we have provided real scholarly research from professors around the country who are providing evidence for the future direction of strategy. Although technical at times, the research articles provide robust information about current strategic thinking and approaches that further arm the student with cutting insights and application to solve real world problems.

Product Details

ISBN-13:
9780982843444
Publisher:
North American Business Press
Publication date:
08/28/2012
Edition description:
New Edition
Pages:
436
Product dimensions:
8.50(w) x 11.00(h) x 0.94(d)

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