Contemporary Strategic Management / Edition 1

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This text identifies, outlines and develops the body of skills, knowledge and expertise that is needed by managers in all senior positions within public and private organizations. Covering analysis and choice, implementation and the development of strategic management from a managerial perspective, the text also includes a discussion of key contemporary issues in the topic. Written in Richard Pettinger's tried and tested accessible style, MBA and final year management students will appreciate the:
*Comprehensive subject coverage including chapters on strategic thinking, investment appraisal, ethics, management development and public services
*Over 150 'Contemporary Insights' providing examples of organizations and situations to illustrate strategy in practice
*Discussion of strategic failures as well as successes
*Emphasis on the need for strategic expert leadership within organizations
*Organizations and situations featured within the contemporary insights include:
Barbie, The Cancellation of Concorde, EasyJet, Glaxo SmithKline, McDonalds, Mitsubishi, Nestle, Rebuilding Iraq, Sony, Swatch and Unilever

Online instructor support includes:
· Guidance on building a course around the text
· Answers to questions
· Further discussion questions
· PowerPoint slides

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Product Details

  • ISBN-13: 9781403913272
  • Publisher: Palgrave Macmillan
  • Publication date: 6/12/2004
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 608
  • Product dimensions: 7.20 (w) x 10.00 (h) x 1.19 (d)

Meet the Author

Richard Pettinger is a Business and Management Consultant, Lecturer in Management, University College, London

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Table of Contents

Part One: The Context and Environment of Strategic Management *
• Strategic Thinking
• The Nature of Competition
• Analysing the Environment
• The Foundations of Competitive Strategy
Part Two: Strategic Management in Practice * Strategic Management in Practice
• Investment Appraisal
• Strategic Management of Market Segments
• Strategic Management of Customers and Clients
• Strategic Management of Products and Services
Part Three: The Development of Strategic Management * Managing Change
• Strategic Management and Organisation
• Structure
• Strategic Approaches to Risk Management
• Strategic Management and Ethics
• Strategic Performance Management
Part Four: Enduring Priorities in Strategic Management * Leadership
• Organisation
• Development
• Strategic Management Development
• Strategic Management and Globalisation
• The Strategic Management of Public Services
• Conclusions
• Bibliography

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