Contemporary Strategic Marketing

Contemporary Strategic Marketing

by Ross Brennan, Paul Baines, Paul Garneau
     
 

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An extremely fluent and effective text designed to be a complete resource for single semester courses, this book has a unique combination of text, case studies and readings--as well as a comprehensive companion website, new for this edition. The emphasis is on practicality: the text encourages the student to engage with the debate itself and not just the theory

Overview

An extremely fluent and effective text designed to be a complete resource for single semester courses, this book has a unique combination of text, case studies and readings--as well as a comprehensive companion website, new for this edition. The emphasis is on practicality: the text encourages the student to engage with the debate itself and not just the theory. Topics are tackled in new and creative ways and include the latest innovations and developments in the field.
 
Companion Website: http://www.palgrave.com/business/brennan/

Product Details

ISBN-13:
9780333981184
Publisher:
Palgrave Macmillan
Publication date:
02/28/2003
Edition description:
REV
Pages:
320
Product dimensions:
7.62(w) x 9.74(h) x 1.05(d)

Related Subjects

Meet the Author

ROSS BRENNAN is Reader in Marketing at Middlesex University Business School, UK.

PAUL BAINES is Senior Lecturer in Marketing at Cranfield University, School of Management, UK.

PAUL GARNEAU is Senior Lecturer in Marketing at Middlesex University Business School, UK.

LYNN VOS is Senior Lecturer in Marketing at Middlesex University Business School, UK.

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