Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz by Wendy Montes de Oca, Paperback | Barnes & Noble
Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz

Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz

by Wendy Montes de Oca
     
 

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“Wendy’s book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it.”

–Michael Masterson, Publisher, Agora, Inc., Early to Rise

You’ve already got great content — now, monetize it!

Dozens of top

Overview

“Wendy’s book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it.”

–Michael Masterson, Publisher, Agora, Inc., Early to Rise

You’ve already got great content — now, monetize it!

Dozens of top publishers, marketers, business owners, and entrepreneurs are already using Wendy Montes de Oca’s SONAR Content Distribution ModelTM to earn amazing ROI from content they already have. You can, too—even if you’ve never done Internet marketing before! Content Is Cash shows you how to systematically integrate and synchronize today’s best web marketing techniques to drive more traffic, buzz, leads, and sales for your business. It’s not theory. It’s a proven, cost-effective and real-world strategy allowing anyone with content to turn traffic into profits...and the results are quantifiable!

Inside you’ll find powerful, easy, and virtually no cost ways to maximize content syndication, online PR, social networking and bookmarking, article directories, and guerrilla marketing inforums and message boards…to achieve breakthrough results on even the smallest budget!

You’ll Learn How To:

• Discover and leverage useful, valuable, actionable content you didn’t know you had

• Drive more value from content by repurposing, repackaging, refreshing, re-bundling, and republishing

• Create more visibility, traffic, and awareness for your website and brand

• Link content more tightly with prospecting and sales initiatives

• Syndicate and aggregate content to extend its reach

• Make your content easier to find on the Web—simply and inexpensively

• Adapt your strongest content into high-performing online press releases

• Encourage viral marketing, pass-along readership and word-of-mouth buzz

• Measure your performance against the 3 O’s: outputs, outcomes, and objectives

• Apply SONAR techniques and increase search engine presence, organic visits, lead generation, and sales efforts

• Use SONAR with other tactics such as affiliate marketing, joint ventures, online advertising, ad swaps, guest editorials and more

Product Details

ISBN-13:
9780789741080
Publisher:
Que
Publication date:
08/25/2011
Series:
Que Biz-Tech Series
Pages:
240
Product dimensions:
5.90(w) x 8.90(h) x 0.60(d)

Meet the Author

Wendy Montes de Oca, M.B.A, has a diversified background that includes nearly 20 years of experience in marketing, media, financial services, and law. She has a proven track record with both acquisition and retention efforts, as well as has both editorial and copywriting success. Her specialties include multichannel marketing (print, Web, email, direct mail, radio, and TV), with expertise in Internet marketing. During her career, Wendy has generated more than $150 million in total revenues for various corporations, consulting clients, and her own consulting firm, Precision Marketing and Media, LLC.

Wendy has led the marketing efforts for many prominent organizations. For one online publisher, in only three short months, her search engine optimization (SEO) and lead-generation tactics increased website traffic ranking and visits by morethan 3,160% and 62%, respectively, as well as traffic monetization that resulted in a return on investment of 221%.

She previously was the editor of a quarterly investment newsletter and has had several investment articles published in Hometown News. Her marketing articles have appeared in popular newsletters, websites, and blogs, such as Target Marketing, Early to Rise, Makepeace Total Package, and many more.

Wendy is an advisory board member for Bob Bly’s TheLandingPageGuru.com, as well as a distinguished speaker/moderator at prominent marketing conferences such as Specialized Information Publishers Association (SIPA).

Her blog, MuscleMarketing.Blogspot.com, was named top Internet marketing blog by industry staple Best of Web.

Wendy has worked as a strategic marketing consultant and was the force behind the marketing efforts for several top publishers, entrepreneurs, and Fortune 500 companies, including Weiss Research & Publishing, Weiss Money Management, Newsmax Media, Chase Manhattan Bank, General Electric (GE), Automatic Data Processing (ADP) Retirement Services, and Salomon Smith Barney/CitiGroup.

Before starting her successful consulting firm, Precision Marketing and Media, LLC, Wendy was vice president of marketing and business development for the Internet’s most popular wealth and success e-zine, Early to Rise (Agora Publishing), where her online marketing tactics and product development efforts helped bring in thousands of new subscribers and earned millions of dollars in revenues.

Wendy’s groundbreaking online marketing strategies have been cultivated and taught to clients, colleagues, friends, freelancers, and former employers spanning the copywriting, publishing, financial, and health industries. She has often trained internal staff or led offsite group sessions to share her online marketing knowledge of increasing website traffic, visibility, leads, and sales. And because her web marketing tactics have been so cost-effective, creative, and successful, Wendy became known as “the marketing maven” by many of her industry peers.

Wendy earned a Bachelor of Science degree from St. John’s University and a Master of Business Administration degree from Nova South Eastern University.

Throughout her career, she has been recognized with various awards for quality, innovation, teamwork, and new product/new business development.

Wendy lives in South Florida with her husband of more than 10 years and their son. Precision Marketing and Media, LLC, is headquartered in the Palm Beach area of Florida, with satellite offices in the New York City/New Jersey tri-state area.

• For more information, visit www.PrecisionMarketingMedia.com.

• To read Wendy’s blog posts, visit www.MuscleMarketing.blogspot.com.

• To sign up for Wendy’s free newsletter, Precision Marketing, visit www.PrecisionMarketingMedia.com/newslettersignup.html.

• Follow Wendy on Twitter at http://twitter.com/PrecisionMktg.

• “Like” Wendy’s Precision Marketing Media, LLC, Facebook fan page at www.Facebook.com/#!/pages/Florida/Precision-Marketing-Media-LLC/139310392787888.

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