Content is Currency: Developing Powerful Content for Web and Mobile [NOOK Book]

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Overview

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media ...
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Content is Currency: Developing Powerful Content for Web and Mobile

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More About This Book

Overview

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. Drawing on the latest research, ideas, and case studies in content marketing, you will learn:  • What types of content best suit your specific business, market, and industry  • How key content tactics influence search engine rankings and sales conversion  • How to leverage social media to connect with your target market  • How to merge the many elements of your web presence  Don’t lose your target audience to the millions of online search results, or allow them to click away because your content doesn’t engage. Let Content is Currency teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.
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Product Details

  • ISBN-13: 9781857889901
  • Publisher: Nicholas Brealey Publishing
  • Publication date: 12/16/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Sales rank: 672,497
  • File size: 8 MB

Meet the Author

Jon Wuebben is a web content strategist, copywriter, entrepreneur, and online marketing leader. In 2003, he founded Custom Copywriting, one of the fastest growing content providers in the industry: customcopywriting.com. Wuebben was previously a marketer for Ford Motor Company and Kia Motor Americas. He has an MBA in International Marketing from Thunderbird School of Global Management.
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  • Posted July 11, 2012

    more from this reviewer

    To market your products or services online, heed one bedrock Int

    To market your products or services online, heed one bedrock Internet principle: Content rules. Your goal is to pull people to your site by appealing to their concerns; the challenge is how. Internet content expert Jon Wuebben answers that question. He shows you how to create compelling content, brand yourself online, market and sell your content, and get eyeballs onto your page. Though Wuebben repeats and contradicts himself once or twice and offers a few overly optimistic predictions, getAbstract recommends his knowledgeable, practical, but basic, guidance to rookie entrepreneurs, business owners and Internet marketers.

    1 out of 1 people found this review helpful.

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