Content Marketing for Manufacturing and Technology Companies
In an increasingly complicated and competitive world, technology and manufacturing businesses need any edge they can get. Why, then, do so many of these companies leave their internet presence at a minimum?

Marketing to engineers tasked with making a recommendation to the person with the checkbook can be especially difficult. This book is written from the perspective of the challenging task of marketing to those engineers, the very people who can kill a sale before the decision-maker even learns your name.

In this book, Rick Novy, a writer with two decades of engineering experience, teams up with Steven Groves, a top-notch internet marketing expert. Learn why your business should to be online, what content marketing is, ways to reach those engineers, and how it can help bring in new leads.
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Content Marketing for Manufacturing and Technology Companies
In an increasingly complicated and competitive world, technology and manufacturing businesses need any edge they can get. Why, then, do so many of these companies leave their internet presence at a minimum?

Marketing to engineers tasked with making a recommendation to the person with the checkbook can be especially difficult. This book is written from the perspective of the challenging task of marketing to those engineers, the very people who can kill a sale before the decision-maker even learns your name.

In this book, Rick Novy, a writer with two decades of engineering experience, teams up with Steven Groves, a top-notch internet marketing expert. Learn why your business should to be online, what content marketing is, ways to reach those engineers, and how it can help bring in new leads.
4.95 In Stock
Content Marketing for Manufacturing and Technology Companies

Content Marketing for Manufacturing and Technology Companies

Content Marketing for Manufacturing and Technology Companies

Content Marketing for Manufacturing and Technology Companies

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Overview

In an increasingly complicated and competitive world, technology and manufacturing businesses need any edge they can get. Why, then, do so many of these companies leave their internet presence at a minimum?

Marketing to engineers tasked with making a recommendation to the person with the checkbook can be especially difficult. This book is written from the perspective of the challenging task of marketing to those engineers, the very people who can kill a sale before the decision-maker even learns your name.

In this book, Rick Novy, a writer with two decades of engineering experience, teams up with Steven Groves, a top-notch internet marketing expert. Learn why your business should to be online, what content marketing is, ways to reach those engineers, and how it can help bring in new leads.

Product Details

BN ID: 2940156843435
Publisher: entropy-central.net
Publication date: 10/10/2016
Sold by: Barnes & Noble
Format: eBook
Pages: 132
File size: 1 MB

About the Author

Rick Novy is an engineer, mathematician, musician, and writer. He has published several novels, dozens of short stories, and edited two fiction anthologies. He is a member of Science Fiction and Fantasy Writers of America (SFWA).

Rick is the principle at Rick Novy Tech and Copywriting. Through the company, he has analyzed the online presence of countless companies and written several white papers. Throughout his day-to-day efforts, he discovered lack of meaningful content marketing for many technical and manufacturing companies. That void inspired him to write this book.

Learn more about Rick at ww.novytechandcopy.com and www.ricknovy.com.

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Steven Groves is partner at ProRelevant Marketing Solutions and co-author of ROI of Social Media: How to improve the return on your social marketing investment. He can be contacted via LinkedIn at LinkedIn.com/in/StevenGroves.
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