Content Preparation Guidelines for the Web and Information Appliances: Cross-Cultural Comparisons

by Huafei Liao, Yinni Guo, April Savoy, Gavriel Salvendy

Overview

Content preparation is an integral part of the usability equation: it answers the question of what information is needed for effective decision making. Once content preparation has been established, the question "how to present what" can be answered. Content Preparation Guidelines for the Web and Information Appliances: Cross-Cultural Comparisons p

Product Details

ISBN-13:	9781040170847
Publisher:	CRC Press
Publication date:	11/11/2009
Series:	Human Factors and Ergonomics
Sold by:	Barnes & Noble
Format:	eBook
Pages:	192
File size:	2 MB

About the Author

Huafei Liao, Yinni Guo, April Savoy, Gavriel Salvendy

Table of Contents

Overview of Content Preparation. Background Literature. Factor Structure of Content Preparation. Cross-Cultural Comparison of Content Preparation. Guidelines for Content Preparation.

Editorial Reviews

"... the authors’ work really shines in its part-by-part breakdown of what U.S. versus Chinese users like to see when considering the purchase of an electronic product ... Practitioners will enjoy the clear, practical advice on making product descriptions and c-commerce Web sites culturally appropriate, while academics will appreciate the solid methodology and use of theory to arrive at useful advice for constructing these sites."
— Nicole St. Germaine-McDaniel in Technical Communication • Volume 58, Number 2, May 2011

From the Publisher