Content Rich: Writing Your Way to Wealth on the Web: The Complete SEO Copywriting Guide for Search Engine Rankings and Sales Conversion

Overview

Grow your online presence, acquire new customers and sell more products and services - for a fraction of what you currently spend on advertising and web development fees! Leverage the combined power of search engine optimized (SEO) site, landing page, blog, article, email, newsletter, PPC ad and press release copywriting to give your business an edge vs. competitors.

Gain valuable insight into the future of online content and information on how to write copy for videos, pod ...

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Overview

Grow your online presence, acquire new customers and sell more products and services - for a fraction of what you currently spend on advertising and web development fees! Leverage the combined power of search engine optimized (SEO) site, landing page, blog, article, email, newsletter, PPC ad and press release copywriting to give your business an edge vs. competitors.

Gain valuable insight into the future of online content and information on how to write copy for videos, pod casts and social media sites so you can position your business to take full advantage!

Content Rich shows you how to: Generate {dollar}50- {dollar}100K or more in additional revenue this year by assembling a comprehensive plan to grow your online content and by writing better converting copy! Write compelling, conversational, call-to-action copy that builds instant rapport with your prospects and drives them to "buy now!" Write for search engines; utilizing keyword frequency, density and prominence as well as the most effective Meta tag copy, Integrate and leverage your entire suite of online content for maximum impact. Take advantage of all the latest content rich techniques so you can start taking action today.

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Product Details

  • ISBN-13: 9780979762901
  • Publisher: Greenleaf Book Group, LLC
  • Publication date: 9/1/2008
  • Pages: 296
  • Product dimensions: 6.20 (w) x 9.10 (h) x 0.90 (d)

Table of Contents


Introduction     iii
SEO Copywriting: The Basics     1
What is Search Engine Optimized (SEO) Web Copy?     3
Why Does SEO Content Work?     15
Analyzing Your Website's Copy / Usability     25
Keyword Research - Getting the First Step Right     39
Optimizing Your Site Content     51
All the Flavors of SEO Web Copywriting     75
Writing General Site Copy - The Pages You'll Need to Write     77
Writing SEO Articles for Free Publicity and Powerful Link Building     101
SEO Copywriting for Press Releases     117
Go Viral: Blog/RSS/Wiki Copywriting     125
Pay Per Click, Landing Page and Banner Ad Copywriting     135
SEO Copywriting for Emails/Newsletters     145
Real World SEO Copywriting Examples & Putting it all Together     155
SEO Copywriting for Small/Medium Sized Businesses     157
SEO Copywriting for Larger Corporations     171
Three SEO Copywriting Case Studies     183
Outsourcing Your SEO Copywriting Project: Keys to Finding the Best Writer     197
SEO Copywriting as a Career     203
The Future of SEO Copywriting: The Future is Now     217
The Wrap Up     239
Resources     249
Endnotes     257
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