Content Rights for Creative Professionals: Copyrights & Trademarks in a Digital Age / Edition 2

Content Rights for Creative Professionals: Copyrights & Trademarks in a Digital Age / Edition 2

by Arnold Lutzker
     
 

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ISBN-10: 0240804848

ISBN-13: 9780240804842

Pub. Date: 12/02/2002

Publisher: Taylor & Francis

Content Rights for Creative Professionals is for professionals and students working in all areas of media (film/video, photography, multimedia, web, graphics, and broadcast) who need to know what the law requires and how they should properly utilize copyrights and trademarks. This book outlines critical concepts and applies them with explanations in real-life

Overview

Content Rights for Creative Professionals is for professionals and students working in all areas of media (film/video, photography, multimedia, web, graphics, and broadcast) who need to know what the law requires and how they should properly utilize copyrights and trademarks. This book outlines critical concepts and applies them with explanations in real-life applications, including many cases from the author's own practice as well as those of various media professionals.

This 256 page text is a practical guide designed to provide its reader with a firm understanding of the principles underlying the ownership and use of content, so that when questions arise, they will be able to make correct, well-informed decisions-whether concerning their personal works, or works of others that a company wishes to copyright or trademark. In addition, the reader will be more capable of exercising sound judgment in structuring employment and contract relationships and of acquiring and/or licensing works, which are at the core of the business of communicating.

Product Details

ISBN-13:
9780240804842
Publisher:
Taylor & Francis
Publication date:
12/02/2002
Edition description:
REV
Pages:
320
Product dimensions:
6.80(w) x 9.10(h) x 0.40(d)

Table of Contents

Copyright; Trademarks; The Internet; Work for Hire; Content and Broadcasting; Content and Cable, Satellite, and Telephone Industries; Free Lancing; Trade Secrets and Patents; Case Studies; Glossary of Terms; Tips; Checklists; Forms

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