Content Rights for Creative Professionals: Copyrights & Trademarks in a Digital Age [NOOK Book]

Overview

Content Rights for Creative Professionals is for professionals and students working in all areas of media (film/video, photography, multimedia, web, graphics, and broadcast) who need to know what the law requires and how they should properly utilize copyrights and trademarks. This book outlines critical concepts and applies them with explanations in real-life applications, including many cases from the author's own practice as well as those of various media professionals.

This ...

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Content Rights for Creative Professionals: Copyrights & Trademarks in a Digital Age

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Overview

Content Rights for Creative Professionals is for professionals and students working in all areas of media (film/video, photography, multimedia, web, graphics, and broadcast) who need to know what the law requires and how they should properly utilize copyrights and trademarks. This book outlines critical concepts and applies them with explanations in real-life applications, including many cases from the author's own practice as well as those of various media professionals.

This 256 page text is a practical guide designed to provide its reader with a firm understanding of the principles underlying the ownership and use of content, so that when questions arise, they will be able to make correct, well-informed decisions-whether concerning their personal works, or works of others that a company wishes to copyright or trademark. In addition, the reader will be more capable of exercising sound judgment in structuring employment and contract relationships and of acquiring and/or licensing works, which are at the core of the business of communicating.

Audience: Media professionals (photographers, video and filmmakers, website designers, graphic artists, broadcasters, cable and internet content providers) Secondary: Students of media and communications.

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Editorial Reviews

From the Publisher
"Creative professionals and students who read this book will gain a vaulable foundation in media law that will serve them throughout their career. It's definitely a "must have" for anyone who creates content for profit." - Timothy Allen, creativecow.com

"The hard part of writing a book on intellectual property and publishing law is figuring out who the target audience is. Is it individual artists (authors, illustrators, photographers), managers in companies, or lawyers? There is a lot of value for all these readers in...Content Rights." - John B. McHugh, TechnicalCommunication

"It is authoritative, easy to read, and well illustrated, and covers all the important intellectual property topics..." - John B. McHugh, TechnicalCommunication

"Lutzker writes about copyright issues with the wit and intelligence and clarity that you would expect from a top American copyright lawyer...The book is clearly and logically laid out...with very nice use of flowcharts and bullet points to ease understanding of the sometimes complex ideas and concepts contained within." - Focus
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Product Details

  • ISBN-13: 9781136047534
  • Publisher: Taylor & Francis
  • Publication date: 12/2/2002
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 2
  • Pages: 304
  • Sales rank: 1,285,318
  • File size: 2 MB

Meet the Author

Before starting his own firm, Lutzker & Lutzker, Arnold Lutzker was a partner in the Washington, DC office of one of the nation's largest intellectual property law firms, Fish and Richardson. He has practiced copyright, trademark, unfair competition, and entertainment law for twenty-five years. His clientele includes individuals, companies, and associations in the media, software and hardware, program production, telephony, and education. He has published many articles related to copyright and trademark in leading legal journals, has spoken at trade conferences, and authored the video, "Copyright: The Internet, Multimedia and the Law".

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Table of Contents

Preface to Second Edition
Preface to First Edition
About the Author
Pt. 1 Copyright 1
1 Overview of Copyright: The Big Picture 3
2 What Is Copyright? 9
3 The Copyright Rights: The Coin of Copyright 21
4 Limitations on Copyrights: The Chili Pepper of Copyright 29
5 Compulsory Licensing: Government's Helping Hand 43
6 Penalties for Infringement: Paying the Price 53
7 Ownership of Copyright: Keeping What Is Yours 57
8 Online Service Providers: Gateway or Traffic Cop? 65
9 Right to Control Access: The Trump Card 73
Pt. 2 Trademarks 81
10 What Is a Trademark? 83
11 The Trademark Systems: How to Protect Your Mark 97
12 Strategy for Acquiring Trademark Rights: A "How-to" for Branding 107
13 Likelihood of Confusion: The Acid Test 113
14 Trademarks and Licensing: Follow the Money Trail 119
15 Trademarks in a Digital World: Domain Name Games and Other Fun 127
Pt. 3 Collateral Concerns: Things You Cannot Ignore 137
16 Unfair Competition, Publicity, and Privacy: Filling in the Holes 139
17 Antitrust Laws: Keeping Competition Alive 145
18 Patents and Trade Secrets: Powerful Partners 151
19 The International View: It's a Small World After All 157
Pt. 4 Content Rights: The Media and Film 163
20 News and Talk Programming: Competition for Content 165
21 Content Rights: The Realm of Music 175
22 Advertising: Being Content with Commercial Content 185
23 Sports Content: The Olympic Law of the Rings and Other Games 191
24 Call Signs, Slogans, Jingles, and Characters: The Bits and Pieces of Broadcasting 197
25 Colorization and Artists' Rights: Whose Work Is It? 203
26 Licensing and Distributing: The Business of Programming 209
27 Cable TV: A Pipe Dream 221
28 Media Consolidation: Content Synergy 227
Pt. 5 Content and New Media: The Internet Has Arrived 233
29 Cyberspace: Napster and the Code of the Wild West Revisited 235
30 Digital Doctrines: Defining Rights in an Electronic World 241
31 Teachers and a Digital World: How the Classroom Has Changed 251
32 Webcasting: A Primer for Digital Communication 261
33 Afterword: A Closing Thought 269
App.: Useful Websites 271
Glossary 273
Index 291
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