Content Strategy for the Web [NOOK Book]

Overview

This is the eBook version of the printed book.

If you’re like most organizations, your content problems seem insurmountable. Unanswered questions keep you up at night: How much content do you have? Where does it live? What does it say? Who owns it? Is it helping your business and satisfying your users?

Maybe you've tried a site redesign, a new CMS, and host of other extensive (and expensive!) "improvements." ...

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Content Strategy for the Web

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Overview

This is the eBook version of the printed book.

If you’re like most organizations, your content problems seem insurmountable. Unanswered questions keep you up at night: How much content do you have? Where does it live? What does it say? Who owns it? Is it helping your business and satisfying your users?

Maybe you've tried a site redesign, a new CMS, and host of other extensive (and expensive!) "improvements." But, the hard truth is that without consistent, compelling content, even the most ambitious web, social, and mobile initiatives will fail. Dealing with content is hard! It’s complicated, time-consuming, and often overwhelming. So where do you start?

Kristina Halvorson and Melissa Rach are here to help. At the helm of Brain Traffic, the world’s leading content strategy consultancy, they’re coaching businesses on how to solve even the most complex content problems. In this friendly, approachable guide, the authors:

  • Explain the fundamentals of content strategy in plain language
  • Walk through the research and analysis you’ll need to conduct to develop a detailed strategy
  • Teach you to make smarter, achievable decisions about what content to create and how
  • Reveal easy-to-use tools to plan for, create, deliver, and govern online content over time
  • Give solid, practical advice on staffing and resource allocation for content-related roles and responsibilities
  • Uncover why so many online projects implode in the content development phase...and how to avoid the associated, unnecessary costs and delays
  • Provide case studies of successfully executed content strategies on websites and other online platforms

When it was first published in 2009, Content Strategy for the Web was an instant classic. It was the catalyst for the global content strategy conversation, helping organizations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this second edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset.

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Editorial Reviews

From the Publisher
“This is the go-to handbook for creating an effective content strategy. The Post-it® notes and dog-eared pages in my copy are evidence of that!” — Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine

“By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team”
– Lucie Hyde, Director of Content, eBay Europe

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Product Details

  • ISBN-13: 9780132883245
  • Publisher: Pearson Education
  • Publication date: 3/13/2012
  • Series: Voices That Matter
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 2
  • Pages: 216
  • Sales rank: 424,807
  • File size: 5 MB

Meet the Author

Kristina Halvorson is the founder and president of Brain Traffic, a content strategy, information architecture, and web writing agency. Since 1997, Kristina has led content strategy and web writing projects for over 100 web sites and several Fortune 500 companies. She is a passionate advocate for content strategy, the hidden discipline that lives between information architecture, web writing, and the build process. She speaks regularly at conferences and universities worldwide.

Melissa Rach is vice president of content strategy at Brain Traffic, an agency focused exclusively on helping clients solve messy content problems.
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Table of Contents

FOREWORD
INTRODUCTION
LEARN
SOLUTION
PROBLEM
DISCIPLINE
PLAN
INPUT
STRATEGY
ARCHITECTURE
CREATE
WORKFLOW
WRITING
PUBLISHING
GOVERN
MEASUREMENT
RESPONSE
CULTURE
RESOURCES
ACKNOWLEDGEMENTS
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Customer Reviews

Average Rating 3
( 10 )
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5 Star

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Sort by: Showing 1 – 15 of 11 Customer Reviews
  • Posted August 24, 2012

    Nice

    Nice

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  • Posted February 19, 2012

    Highly recommended for students saving money on textbooks

    I rented this book for a class. The information helps experienced web developers manage their content. I liked the ebook format and I saved money too.

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