Content Strategy for the Web

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Overview

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?
 
Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated ...

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0321620062 BRAND NEW W/FAST SHIPPING! This item is: Content Strategy for the Web: , by Halvorson, Kristina; FORMAT: Paperback; ISBN: 9780321620064. Choose Expedited for fastest ... shipping! Our 98%+ rating proves our commitment! We cannot ship to PO Boxes/APO addresses. To avoid ordering the wrong item, please check your item's ISBN number! Read more Show Less

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Content Strategy for the Web

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Overview

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?
 
Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:
 

  • See content strategy (and its business value) explained in plain language
  •  Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays  
  • Learn how to audit and analyze your content
  • Make smarter, achievable decisions about which content to create and how
  • Find out how to maintain consistent, accurate, compelling content over time
  • Get solid, practical advice on staffing for content-related roles and responsibilities
 

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Editorial Reviews

From the Publisher
“This is the go-to handbook for creating an effective content strategy. The Post-it® notes and dog-eared pages in my copy are evidence of that!” — Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine

“By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team”
– Lucie Hyde, Director of Content, eBay Europe

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Product Details

  • ISBN-13: 9780321620064
  • Publisher: New Riders
  • Publication date: 8/24/2009
  • Series: Voices That Matter Series
  • Pages: 181
  • Product dimensions: 6.90 (w) x 8.90 (h) x 0.40 (d)

Meet the Author

Kristina Halvorson is the founder and president of Brain Traffic, a nationally-renowned agency specializing in content strategy and writing for the web.

Widely recognized as one of the country’s leading content strategists, Kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and when your customers need it most. She has led content projects for hundreds of websites across dozens of industries. Her presentations about web content are consistently given top ratings at conferences and by clients alike.

In 2009, Kristina curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. She lives in St. Paul, Minnesota with her husband and two children.

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Table of Contents

Foreword: The Rapid Rise of Content Strategy at Facebook and Beyond Before We Begin

REALITY
1 NOW: Hit the ground running.
2 PROBLEM: Why does your content (still) suck?
3 SOLUTION: Content strategy to the rescue.

DISCOVERY
4 ALIGNMENT: Down with silos, up with people.
5 AUDIT: Take a close-up look at your current content.
6 ANALYSIS Your content lives in a complicated world.

STRATEGY
7 CORE: Core strategy: the center of it all.
8 CONTENT: Substance and structure: the stuff they come for.
9 PEOPLE Worldflow and governance: the path to victory.

SUCCESS
10 PERSUASION: Making the case for content strategy.
11 ADVOCACY: Get out there and do something.
12 HERO: Save the content, save the world.

Content strategy reading list Acknowledgments About the Authors About Brain Traffic Index

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Customer Reviews

Average Rating 3
( 10 )
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Sort by: Showing 1 – 15 of 11 Customer Reviews

  • Posted August 24, 2012

    Nice

    Nice

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  • Posted February 19, 2012

    Highly recommended for students saving money on textbooks

    I rented this book for a class. The information helps experienced web developers manage their content. I liked the ebook format and I saved money too.

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    Posted January 20, 2010

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