Contested Definitions

Overview

In an effort to refine current definitions of propaganda, which are often too inclusive and neutral, I submit that the word is representative of a rhetorical genre, a type of persuasion but not synonymous with it. Much like rhetorician John M. Murphy in his topical study of epideixis , I "employ a generic perspective [and] seek to explain the strategies typically used by rhetors and audiences to encompass similar situations" (608). Specifically, I draw upon extreme historical exemplars from National Socialism as ...
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Overview

In an effort to refine current definitions of propaganda, which are often too inclusive and neutral, I submit that the word is representative of a rhetorical genre, a type of persuasion but not synonymous with it. Much like rhetorician John M. Murphy in his topical study of epideixis , I "employ a generic perspective [and] seek to explain the strategies typically used by rhetors and audiences to encompass similar situations" (608). Specifically, I draw upon extreme historical exemplars from National Socialism as well as illustrations of modern usage, offering three topoi of propaganda to reinforce our understanding of propaganda and persuasion as separate: the topos of totality, the topos of preservation, and the topos of zero agency. These rhetorical topoi categorize a multifaceted definition of propaganda that is pejorative, pervasive, and violent, while simultaneously distinguishing it from persuasion's transformative but volitional character.
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Product Details

  • ISBN-13: 9781244638532
  • Publisher: BiblioLabsII
  • Publication date: 9/30/2011
  • Pages: 140
  • Product dimensions: 7.44 (w) x 9.69 (h) x 0.30 (d)

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