Contesting the Super Bowl

Hardcover (Print)
Buy New
Buy New from
Used and New from Other Sellers
Used and New from Other Sellers
from $62.76
Usually ships in 1-2 business days
(Save 53%)
Other sellers (Hardcover)
  • All (8) from $62.76   
  • New (4) from $62.76   
  • Used (4) from $63.99   


The Super Bowl is an annual American rite. Around the country, friends gather together around the television with beer and potato chips and gear up for the game of the season. A multi-million dollar event produced by the NFL, corporate sponsors and broadcast networks,

the Super Bowl is a carefully crafted spectacle that seems more about revenue than football.

But what happens to your town when the Super Bowl comes to visit? Dona Schwartz seized the opportunity to find out when Super Bowl XXVI came to her home town, Minneapolis. The result is

Contesting the Super Bowl, an alternative, non-NFL-sponsored examination of the event and its impact on the host community.

Since the Super Bowl is a visual spectacle, Contesting the Super Bowl employs visual means as part of its analytical arsenal.

To cover the event, a team of nine photographers fanned out across the city in search of images that might tell a different story than the photographs dispatched by the press or the NFL. Issues probed by the lens include visible manifestations of race, class, and gender divisions, the

roles played by local elites in marshaling the spectacle, and the function of the NFL and the media as storytellers. It integrates newspaper clips, quotes from "players" both on and off the field, NFL rules and regulations, photographers' first-person accounts of their experiences, along

with photographs and a series of critical essays heading each chapter. In addition to offering an analysis of power, patriarchy and professional sport, Contesting the Super Bowl critiques its own narrative apparatus and the process of representation.

A humorous,

and at times disturbing, portrait, Contesting the Super Bowl provides a peek at a different side of this enormously popular event.

Read More Show Less

Editorial Reviews

Publishers Weekly - Publisher's Weekly
With her heart set on exposing the Super Bowl as a "celebratory junction of corporate capitalism, masculinity, and power that hegemonically affirms and perpetuates inequality," Schwartz, an associate professor of journalism and mass media at the University of Minnesota, dispatches a team of photojournalists into downtown Minneapolis to cover Super Bowl XXVI. Her agenda: to prove through the camera lens, as well as through a collection of press releases, newspaper clips and other primary sources, that the NFL and corporate America enjoy a lucrative partnership at the expense of minorities, women and average tax-paying citizensa partnership celebrated annually in the media orgy that is the Super Bowl. Well, no news there, at least none worthy of the lengthy discourse Schwartz devotes to it. A few of the images and anecdotes are mildly interesting, such as when the chair of the Transportation, Logistics and Security Committee compares preparing for the Super Bowl to "planning an event that is only exceeded in size by World War II or the Second Coming." Had Schwartz let such evidence speak for itself, instead of burying it within pages of pontification, this might have been a droll little expos. Instead it reads more like a grad school paper with a grudge, indulging Schwartz's open bias against football ("a controlled, commodified spectacle [crafted] out of a spontaneous, aggressive game") and disqualifying her as an objective researcher. (Jan.)
Read More Show Less

Product Details

  • ISBN-13: 9780415919524
  • Publisher: Taylor & Francis
  • Publication date: 11/28/1997
  • Pages: 154
  • Product dimensions: 7.10 (w) x 10.00 (h) x 0.60 (d)

Meet the Author

Dona Schwartz is Associate Professor of Journalism and Mass Media at the University of Minnesota. She is the author of Waucoma Twilight: Generations of the Farm (1992).

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)