Controversies in Competitive Intelligence: The Enduring Issues

Overview

Chosen for their clear, direct relevance to scholars and practitioners in the volatile field of competitive intelligence, the 24 issues evaluated here represent the cutting edge of CI's most pressing concerns. Current, scholarly, pragmatic, and among the first of its kind, this book presents the heart of the field in a way that even the relatively uninitiated can grasp and quickly apply.

The authors cover the latest technological advances and their relation to the tools most ...

See more details below
Hardcover (New Edition)
$83.81
BN.com price
(Save 3%)$86.95 List Price
Other sellers (Hardcover)
  • All (8) from $5.75   
  • New (4) from $48.54   
  • Used (4) from $5.75   
Sending request ...

Overview

Chosen for their clear, direct relevance to scholars and practitioners in the volatile field of competitive intelligence, the 24 issues evaluated here represent the cutting edge of CI's most pressing concerns. Current, scholarly, pragmatic, and among the first of its kind, this book presents the heart of the field in a way that even the relatively uninitiated can grasp and quickly apply.

The authors cover the latest technological advances and their relation to the tools most valued by CI professionals. They also show that despite its enormous range of possibilities, CI has limits. Navigating the ever-changing organizational and marketplace environments is difficult. A key debate involves what should and shouldn't be done to maximize the beneficial power of CI. Fleisher, Blenkhorn, and the book's contributors present the crucial points of this debate. This book is perfect for practitioners seeking guidance, but also as a supplemental text for students in such courses as marketing strategy and planning, business-to-business marketing, and competitive intelligence itself.

Read More Show Less

Product Details

  • ISBN-13: 9781567205602
  • Publisher: Greenwood Publishing Group, Incorporated
  • Publication date: 2/28/2003
  • Edition description: New Edition
  • Pages: 344
  • Product dimensions: 6.30 (w) x 9.30 (h) x 1.20 (d)

Meet the Author

CRAIG S. FLEISHER holds the Odette Research Chair in the Odette School of Business and is Professor of Business Strategy and Entrepreneurship in the Odette School of Business, University of Windsor, Ontario, Canada. He is author of five books and more than 100 other publications.

DAVID L. BLENKHORN is Professor of Marketing at the School of Business and Economics, Wilfrid Laurier University, Waterloo, Ontario. He is the author of one book and numerous journal articles.

Read More Show Less

Table of Contents

Preface
Acknowledgments
1 What Are the Enduring Issues in Competitive Intelligence? 3
2 What Effects Does E-Commerce Have on Competitive Intelligence Practice? 16
3 Are Competitive Intelligence Practitioners Professionals? 29
4 What Key Learning Should Corporate Competitive Intelligence Specialists Acquire from Their Military Intelligence Counterparts? 45
5 Should the Field Be Called "Competitive Intelligence" or Something Else? 56
6 Can Competitive Intelligence Be Effectively Applied to Public-Sector Organizations? 70
7 How Can Competitive Intelligence Practitioners Avoid Over-Relying on the Internet? 85
8 What Are the "Best Practices" in Using Internal Organizational Sources for Competitive Intelligence? 98
9 Why Is Analysis Performed So Poorly and What Can Be Done to Improve It? 110
10 How Has the Advent of the Internet Impacted the Practice of Competitive Intelligence? 123
11 Why Should Theory Matter to Competitive Intelligence Practitioners? 133
12 Customer Data Collection and Analysis: How Do Firms Develop Competence in Customer Intelligence Management? 145
13 How Can We Determine Which Competitive Intelligence Software Is Most Effective? A Framework for Evaluation 163
14 How Do Companies Find the Best Balance between the Technical and the Personal in Effective Competitive Intelligence Systems? 176
15 Why Do So Many Firms Fail at Competitive Intelligence? 190
16 How Can Businesses Practice Competitive Intelligence on a Modest Budget? 203
17 How Can Competitive Intelligence Best Adapt to Organizational Change? 214
18 How Does Competitive Intelligence Planning in Technology Companies Change Over Time? 226
19 What Types of People Perform Competitive Intelligence Best? A Type-Indicator Approach 243
20 Are There Linkages between Theories of Intelligence and the Practice of Competitive Intelligence? 256
21 How Can an Organization's Culture Be Changed to Better Support Competitive Intelligence? 266
22 What Is the Best Form of Relationship between Competitive Intelligence and Marketing? 281
23 What Is the Relationship between Competitive Intelligence and Knowledge Management? 295
24 How Will These Enduring Issues in Competitive Intelligence Be Resolved? 311
Index 323
About the Editors and Contributors 328
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)