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Convention Management and Service (AHLEI) / Edition 8
     

Convention Management and Service (AHLEI) / Edition 8

by Milton T. Astroff, James R. Abbey, . . American Hotel & Lodging Educational Institute
 

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ISBN-10: 0133086143

ISBN-13: 9780133086140

Pub. Date: 06/13/2012

Publisher: Educational Institute

This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.

Overview

This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.

Product Details

ISBN-13:
9780133086140
Publisher:
Educational Institute
Publication date:
06/13/2012
Edition description:
New Edition
Pages:
500
Product dimensions:
9.90(w) x 7.00(h) x 1.30(d)

Table of Contents

Introduction to the Convention, Meetings, and Trade Show Industry

Developing a Marketing Plan

Organizing for Convention Sales

Selling the Association Market

Selling the Corporate Meetings Market

Selling Other Markets

Selling to the Meetings Market

Advertising to the Meeting Planner

Negotiations and Contracts

The Service Function

Guestrooms

Preparing for the Event

Function Rooms and Meeting Setups

Food and Beverage Service

Audiovisual Requirements

Admission Systems and Other Services

Exhibits and Trade Shows

Convention Billing and Post-Convention Review

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