Convention Management and Service-With Exam Sheet / Edition 8

Convention Management and Service-With Exam Sheet / Edition 8

by Milton T. Astroff
     
 

View All Available Formats & Editions

ISBN-10: 0866123563

ISBN-13: 9780866123563

Pub. Date: 07/28/2010

Publisher: American Hotel & Lodging Educational Institute

This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.

Overview

This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.

Product Details

ISBN-13:
9780866123563
Publisher:
American Hotel & Lodging Educational Institute
Publication date:
07/28/2010
Edition description:
New Edition
Pages:
655

Table of Contents

Introduction to the Convention, Meetings, and Trade Show Industry

Developing a Marketing Plan

Organizing for Convention Sales

Selling the Association Market

Selling the Corporate Meetings Market

Selling Other Markets

Selling to the Meetings Market

Advertising to the Meeting Planner

Negotiations and Contracts

The Service Function

Guestrooms

Preparing for the Event

Function Rooms and Meeting Setups

Food and Beverage Service

Audiovisual Requirements

Admission Systems and Other Services

Exhibits and Trade Shows

Convention Billing and Post-Convention Review

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >